Marketing Manager IV San Diego, CA

Marketing Manager IV San Diego, CA.

Overview: Join the client's Growth Strategy Team as a Growth Strategy and Product Marketing Manager, delivering growth with a focus on the full end to end customer journey from top of funnel to conversion for our Consumer Assisted offering, Expert Full Service. This is a highly collaborative role within the Assisted Growth Strategy team, responsible for supporting new growth opportunity identification and product marketing execution. You will work closely with partners across both our Assisted and Core strategy and marketing teams, Product Management, Customer Success, Research, Analytics, and Finance. The ideal candidate will possess a mix of strategic thinking and insight, strong communication skills, a collaborative mindset, and extensive growth/marketing strategy experience in a fast-paced, cross-functional environment. Primary Responsibilities:

Coordinate GTM channel execution and support product marketing to drive expert-led marketing and top-of-funnel (TOF) opportunities that serve both acquisition and returning user re-engagement
Drive the development and execution of growth strategies and end to end experiences for our Consumer Assisted Portfolio, with a focus on the returning user experience, onboarding, and lifecycle
Utilize qualitative/quantitative research, customer insights, and A/B testing to influence product roadmaps and deploy data-driven growth strategies that deliver improved business outcomes
Optimize existing Assisted customer journeys for top entry points, front doors, landing experiences, and customer navigation across our portfolio of Assisted and TTO offerings
Leverage customer insights, competitive analysis, and data to unlock growth, influence product roadmaps, and ensure strategic rigor in decision-making
Own the customer problem and collaborate with Research to build deep insights on Full Service customers
Bachelor's degree required; MBA preferred
10+ years professional experience in growth or product marketing, with a focus on re-engagement and retention
Experience in top-of-funnel channel strategy, activation, and execution; pricing strategy; And retention, re-acquisition, and lifecycle marketing
Proven experience influencing and collaborating with cross-functional teams to deliver strong growth
Demonstrated success in designing and executing integrated marketing and growth strategies across digital and offline channels
Strategic mindset with the ability to integrate business priorities into short- and long-term plans
Self-starter with a track record of proactive leadership, prioritization, and managing multiple workstreams simultaneously
Solid written and verbal skills for communicating strategic objectives and results to cross-functional teams and senior leadership
Demonstrated high levels of ownership, responsibility, initiative, and a desire to drive measurable performance results
Track record of making principled, data-based business decisions while managing ambiguity
Strong experience uncovering qualitative and quantitative customer insights to drive decisions and influence end-to-end customer experiences
Strong data analysis skills, including hypothesis-driven testing, test result analysis, and making recommendations
Plus: Experience working with or leading expert-led or service-based business models

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.