Director of Retail/Luxury Leisure Sales

Cavallo Point is a Two Key Michelin Guide award winning hotel, and we are looking for another star performer to join our team! We are looking for someone who is passionate about hospitality, Sausalito and the surrounding areas, and is eager to show off our property! Nestled in Fort Baker, Cavallo Point is part of the Golden Gate National Recreation Area and offers a competitive salary, health benefits, 401k with a company match, as well as many property discounts and perks. Apply now and join our team!

ESSENTIAL JOB FUNCTIONS:

1. To achieve personal and team goals to promote and sell retail/luxury business – consortia, FIT, host agencies and travel advisors, wholesalers and business travel.
2. To satisfactorily perform routine functions of a sales director, including preparing and negotiating contracts; conducting site tours; traveling; attending tradeshows, entertaining, designing and implementing sales and marketing campaigns and action plans; aiding in creating and implementing promotions; maintaining business contacts; and ensuring customer satisfaction.
3. Work with the Director of Revenue Management to audit all GDS, Leisure and BT programs to ensure they are loaded and bookable - creating an exceptional client experience in the luxury market.
4. Manage existing accounts to maintain and grow revenue streams.
5. Develop sales strategies and action plans to achieve monthly and annual revenue targets.
6. Conduct site inspections and property tours for prospective clients and travel advisors.
7. Direct and support the on-site leisure sales reservations coordinator to monitor and manage VIP and travel advisor bookings and arrivals, rate, room blocks, and special requests.
8. Ensure bookings from retail/luxury clientele are appropriately accommodated to assure the highest level of guest experience.
9. Represent the hotel at trade shows, networking events, and industry functions.
10. Collaborate with marketing to align messaging and promotional efforts.
11. Maintain accurate records in CRM systems and prepare regular sales reports.
12. Monitor competitor activity and adjust sales strategy accordingly. Be up to date on competitor offers and be innovative in creating proprietary offers and promotions.
13. Actively participate in sales and marketing meetings sharing action plans and results on direct sales efforts.
14. Promote and comply with all policies and procedures of Cavallo Point.

STANDARD POSITION REQUIREMENTS:

• 3-5 years of experience in retail/luxury sales in a 4–5-star hotel environment.
• Bachelor’s degree in hospitality/hotel management, business, marketing, or related field preferred.
• Proven success in a B2B sales environment and comfort working with affluent clientele.
• Strong presentation, negotiation, and interpersonal communication skills both verbal and written.
• Understanding of high-end guest expectations and white-glove service standards.
• Self-motivated, goal-oriented, and able to thrive in a fast-paced environment.
• Familiarity with CRM, PMS, AI research and strategic business platforms, including Amadeus, Opera, Agency 360, and SynXis booking/reservation systems.
• Computer and software proficiency with MS Word, Excel and PowerPoint.
• English fluency required.
• Travel required.
• Requires an understanding of the operations of all departments in the hotel, and what role each department plays in FIT business.