Sr Marketing Coordinator

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Reports to: Marketing Manager

Responsibilities:

This position reports to the Sr. Marketing Manager and is responsible for managing marketing and pursuit activities. This will include: leading pursuit planning and developing proposals that help us stand out from the competition; assisting with monitoring for and identifying new business opportunities; and helping guide marketing strategies to position XL for future growth. He/she will support the team from the Silicon Valley or Oakland office.

Proposal Development:

• Support the Business Unit leaders and Business Development team with developing creative proposals, presentations, and other business development materials.

• Lead proposal efforts from start to finish, including but not limited to overseeing a kick-off meeting, storyboarding, managing pursuit team tasks, writing and editing content, and production.

• Develop qualifications packages, RFQ and RFP responses, interview presentations, and follow-up materials.

• Help prepare interview teams for client presentations.

• Maintain marketing library and project information databases.

• Track and report on marketing performance.

Marketing:

• Collaborate with Communications Team to identify opportunities for promotion.

• Assist with developing content, including case studies, project write-ups, and client testimonials to support ongoing development of the marketing library.

• Develop strategic marketing collateral pieces, including brochures, presentations and Executive Summaries, to support client outreach.

• Work with Business Units, Communications and Business Development teams to support campaign initiatives as required.

• Maintain awareness and understanding of industry trends and project opportunities.

• Develop a knowledge of the local marketplace and our position in it.

• Assist with competitor analysis, selection panel profiling, and client research as needed.

• Participate in local events and industry organizations.

Knowledge and Training

• 8+ years of experience in marketing, preferably in the AEC industry

• BA / BS in Business, Marketing or related field

• Experience supporting marketing pursuits and strong portfolio of proposals

• Experience with public sector and higher education proposals a plus

• Strong graphic skills with fluency in Adobe Creative Suite

• Proficiency with Microsoft and Google suites and other office tools

• Acumen with using a CRM, ideally Cosential, Oracle, Deltek, or similar

Skills and Abilities

• Technical Ability: excellent writing, editing and verbal communication skills; strong graphic design capabilities; keen attention to detail

• Industry: strong understanding of the business of the AEC industry

• Client/customer service: understanding of marketing as a service to the office

• Communications: ability to speak and write clearly, ability to work all levels of seniority of colleagues

• Organizational: excellent organization skills, with the ability to work both independently and collaboratively while managing multiple demands

• Teamwork: team player with a can-do attitude and willingness to pitch in to help get the work done, even if it requires overtime

• Continuous Learning: desire to learn and continually seek opportunities for betterment