Counter Sales / Customer Relations

Job Description

Job Description

Elsinore Valley Rentals, Inc serves the South Riverside County contractors, landscapers, and homeowners providing equipment and tool rentals. We provide solutions that help people save time and money by renting the equipment that builds our communities, the tools to improve homes and the goods that create memories at special events. If you have a passion for helping others, then join a $65 billion industry that reflects today’s sharing world by creating experiences that change communities—and lives. Discover your purpose – work in rental.
Primary Job Duties

• Greet and assist rental customers in a courteous, professional, and friendly manner—both in person and over the phone.
• Ask relevant questions to assess customer needs and recommend appropriate equipment; offer alternative solutions when necessary.
• Prepare and process rental contracts by collecting required signatures and customer information.
• Clearly explain rental terms, fees, equipment operation, and safety features to ensure customer understanding.
• Answer incoming calls, take orders, provide quotes, and handle customer inquiries.
• Effectively resolve customer concerns or complaints and escalate issues as appropriate.
• Schedule equipment deliveries and pickups; assist customers with loading and unloading equipment when needed.
• Conduct daily audits of open contracts and follow up on overdue rentals.
• Proactively visit businesses and job sites to prospect and build relationships with potential customers.

Technical Skills

• Operate rental software to complete transactions including: checking equipment rates and availability, creating quotes, making reservations, opening/closing contracts, and scheduling deliveries or pickups.
• Send rental documents such as quotes, reservations, and contracts to customers via email.
• Periodically review and update company website content for accuracy and consistency with current offerings.
• Use CRM tools to manage leads and maintain accurate records of customer interactions, ensuring timely follow-ups and excellent service.

Other Responsibilities

• Maintain a clean and organized showroom; restock and tidy shelves, and arrange equipment displays.
• Report any observed safety violations to the supervisor immediately.
• Follow all company policies, procedures, and verbal/written directives.
• Comply with workplace safety regulations and store security protocols.
• Attend regular staff, department, and safety meetings.
• Perform additional duties as assigned by management.

Working Conditions

• Must be able to sit or stand for extended periods.
• Regular interaction with customers and the general public.
• Exposure to chemicals such as gasoline, diesel fuel, propane, kerosene, and cleaning agents.
• Primarily indoor work environment with daily exposure to outdoor conditions.
• Weekend availability is required.

EDUCATION, SKILLS & REQUIREMENTS:

• A high school diploma or equivalent GED is preferred but not required

• Must be able to lift/move approximately 50-70 lbs.

• Customer Service Aptitude

• Strong telephone skills

• Effective written and oral communication skills

• Valid California driver’s license and clean driving record

• Equipment rental industry experience preferred

• Experience as inside sales representative, rental counter sales representative, auto parts sales representative, equipment dispatcher, truck dispatcher, construction foreman, or similar role preferred