Marketing Sr. Specialist (100678)

What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda’s, we want you to join our team to Bring the Future!

Job Purpose

The position is responsible for increasing Customer Pay Repair Orders and Parts/Accessory sales for AHM by driving customers to dealerships for vehicle maintenance and repairs via direct mail, email, and digital channels on AHM's Service Prospecting (SPS) Programs. The SPS marketing suite, consisting of Seasonals, OnDemands, Metro Mailers, and Service Prognostics allows dealers to communicate directly with Lapsed and Inactive customer segments, encouraging them to service their vehicle, for both Honda and Acura brands.

Key Accountabilities

• Lead and coordinate the execution of SPS Marketing Programs in partnership with agencies, internal teams, and management, overseeing a $16M annual budget. Responsible for the development of program strategy, creative direction, reporting, enrollment initiatives, publications, and daily operational decision-making.
• Create and deliver executive-level presentations and performance reports outlining program status, key metrics, and strategic recommendations. Develop support materials such as Sell Sheets and Quick Start Guides, ensuring clear communication across all Honda and Acura field teams and dealerships.
• Contribute to cross-functional ASP and Customer Experience (CX) initiatives, including Service Prognostics, that drive value across American Honda Motor Co
• Provide mentorship to junior team members by offering training, vendor and program management guidance, and support in removing operational roadblocks.

Qualifications, Experience, and Skills

• Bachelor's Degree in Business Administration, Marketing, Finance or equivalent work experience
• 5-10+ years in combination of automotive sales, parts, service, research, and marketing experience
• Strong project planning, organizing and analytical skills
• Ability to multi-task
• Excellent communication skills (required)
• Process management skills such as System Trees, PDCA, Cap-Do, 5-P, and SWOT
• Proficiency with MS Project, Microsoft Office Suite with emphasis on PPT and Excel

Working Conditions

• This position will require 0-5% of traveling domestically.
• On site with in-office days on the Torrance campus.

What differentiates Honda and make us an employer of choice?

Total Rewards:

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Regional Bonus (when applicable)
• Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)

Career Growth:

• Advancement Opportunities
• Career Mobility
• Education Reimbursement for Continued Learning
• Training and Development Programs

Additional Offerings :

• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Tuition Assistance & Student Loan Repayment
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite

Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.