Social Digital Creative Producer

Block LLP is a performance-driven personal injury law firm built on measurable growth, accountability, and results. We are committed to helping injured clients secure the compensation they deserve while building a marketing engine designed to scale intelligently and profitably.

We are seeking a Social Digital Creative Producer to own the full lifecycle of paid social ad creative, from concept through final production and launch.

This is not just a filming or editing role. You will develop original concepts, structure persuasive messaging, direct in-office shoots, produce high-performing assets, and collaborate closely with Paid Media to drive measurable performance improvements.

The ideal candidate understands direct-response marketing and knows how to create thumb-stopping, conversion-focused creative that lowers cost per qualified lead.

Requirements

Key Responsibilities

• Develop original ad concepts aligned with campaign goals and structured testing roadmap
• Write and structure compelling hooks, scripts, and short-form messaging
• Plan and direct in-office shoots (attorneys, testimonials, educational content, UGC-style formats)
• Film high-quality vertical video content optimized for Meta placements (Reels, Feed, Stories)
• Edit performance-driven video ads for paid social campaigns
• Design supporting static image ads when needed
• Produce multiple creative variations per concept to enable disciplined testing
• Collaborate closely with the Paid Media Buyer to align on KPIs and performance goals
• Analyze creative performance data and iterate based on results
• Own projects from initial idea through final live deployment

Qualifications

• 4+ years creating paid social ads (Meta experience required)
• Strong understanding of direct-response creative and hook-driven ad structure
• Proven experience developing original ad concepts, not just editing existing footage
• Comfortable directing on-camera talent in a professional environment
• Proficient in filming and editing short-form vertical content
• Ability to execute multiple new concepts per week in a fast-paced environment
• Portfolio demonstrating conversion-focused ad creative and measurable results

What Success Looks Like

• A consistent pipeline of new, testable ad concepts and iterations
• Clear strategic thinking behind each creative initiative
• Measurable improvements in CTR, conversion rate, and cost per qualified lead
• Fast iteration cycles informed by real performance data
• Creative output that directly contributes to lower acquisition costs and increased signed cases

Benefits

Compensation & Benefits

• Competitive base salary of $75,000–$100,000 annually , based on experience and performance
• Robust PTO program , including time-off accrual and firm-recognized holidays
• 401(k) retirement savings program
• Performance-based bonuses tied to measurable impact and results
• Clear growth and advancement opportunities within a scaling organization

Culture & Perks

• Supportive, team-oriented environment built on accountability and collaboration
• Regular firm-wide events, team outings, and company celebrations
• Fully stocked kitchen with snacks, beverages, and coffee
• Growth-focused culture with meaningful advancement pathways
• Leadership team that values ownership, performance, teamwork, and excellence