Product Manager, AI Products

If you're a product leader who thrives in fast-paced environments, loves solving complex customer problems, and is driven to build AI-powered products that make a tangible impact, this is your role. At Coactive, we're looking for a Product Manager who not only defines what to build, but deeply understands why it matters. Someone who blends curiosity, creativity, technical understanding, and customer empathy to drive both adoption and outcomes.

This is a high-impact, high-visibility opportunity to shape the product direction of an ambitious AI company. You'll work closely with cross-functional teams to validate hypotheses, enable our GTM teams, and deliver products that reduce time to value for Media & Entertainment customers. If you think like a product owner, accountable to both users and the business, you'll thrive here.

What You'll Do

• Customer Discovery & Problem Framing

  • Engage directly with customers in the Media & Entertainment space to understand their workflows, pain points, and untapped opportunities.

  • Spend time in the field with customers to understand their workflows, challenges, and goals.

  • Become an expert in customer domains and translate real-world insights & problems into actionable product strategy.

  • Conduct field research, lightweight prototyping, and testing to validate user hypotheses before investing in full-scale development.

• Product Strategy & Definition

  • Own the end-to-end lifecycle of new product development, from alpha through beta to GA.

  • Define product roadmaps grounded in customer value, technical feasibility, and business impact.

  • Identify the right product levers to drive adoption, reduce time to sale, and accelerate customer success.

• Iterative Development & Execution

  • Establish a strong hypothesis-driven product development loop, continuously experimenting and learning from users.

  • Lead structured product discovery efforts grounded in hypothesis testing and feedback loops.

  • Use both qualitative feedback and quantitative signals to prioritize, validate, and iterate on features.

  • Collaborate closely with engineering, ML, design, customer solutions, and sales to ship usable, lovable, and scalable features.

• Go-to-Market Enablement & Adoption

  • Partner with sales and customer success to enable successful launches, define training and onboarding materials, and shorten ramp times for GTM teams.

  • Design and manage beta programs to gather early feedback, build champions, and refine feature sets.

  • Ensure each product release is coupled with clear messaging, enablement, and adoption strategies.

• Strategic Impact & Vision

  • Contribute to the company's long-term product strategy by identifying opportunities where AI can drive transformative value for our customers.

  • Influence leadership and stakeholders through clear, evidence-backed communication of product bets and tradeoffs.

  • Act as a thought partner in applying AI meaningfully, especially in multimodal domains like video, audio, and text.

What We're Looking For

• 5+ years of experience in product management, ideally at early-stage or high-growth startups.

• Proven success building and scaling enterprise or data/AI-powered products from concept to scale.

• Demonstrated experience with customer discovery, field research, and product hypothesis validation.

• Strong understanding of AI technologies including computer vision, natural language processing, and multimodal learning.

• Experience working with technical teams on rapid iteration, experimentation, and continuous delivery.

• Ability to communicate with clarity and influence across design, engineering, GTM, and executive stakeholders.

• A bias for action, comfort with ambiguity, and a relentless drive to solve real problems with elegant solutions.

Why This Role is Unique

• Strategic Impact: You will help shape the future direction of Coactive's AI platform at a pivotal stage of growth.

• Customer-Centered Innovation: You'll have direct access to customers and the autonomy to build what they truly need, not just what they ask for.

• Cross-Functional Leadership: You'll partner deeply across the company, from engineering to sales, enabling not just product development but also GTM execution.

• AI at the Edge: You'll work on cutting-edge applications of AI in a domain rich with untapped potential—multimodal content in media and entertainment.

If you're passionate about AI, product innovation, and making a measurable difference in customers' lives, we want to hear from you.

What you can expect from us:

This is a hybrid position based in San Jose, California.

The estimated annual base salary for this position is between $200,000- $220,000

At Coactive, cash salary is only one part of our total compensation package. Other benefits for this position include, but are not limited to:

• Equity grants

• 100% medical, dental, & vision coverage for you

• Medical, dental, & vision are partially covered for your dependents

• Flexible PTO

• Social events ranging from book clubs, happy hours, and hiking to board game nights and games of Mario Kart.

Further, you can expect a supportive work environment from us. We build products, but we develop people.

*Actual pay is dependent on an individual candidate’s professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.