ABM Lead

About Nooks.ai:

Nooks is the AI Sales Assistant Platform (ASAP) that automates the busywork so reps can focus on the human part of selling and generate more sales pipeline. Nooks has helped thousands of sales reps hit quota, saved customers hundreds of thousands of hours, and powered hundreds of millions of dollars in pipeline. Nooks is loved by sales teams at companies like Hubspot, Rippling, and Toast, and hundreds more.

For more information, visit Nooks.ai

About the Role

We’re looking for an ABM Lead who will act as the “CMO of the Enterprise”—owning targeted accounts, orchestrating personalized plays, and embedding directly within the Sales organization. As part of our Growth Marketing pod, you’ll collaborate closely with Demand Gen and Sales to allocate budget, design account-specific programs, and drive high-quality enterprise pipeline.

This role blends field marketing, ABM strategy, segmentation, and campaign orchestration , with significant exposure to the executive team. You’ll work closely with our events marketer for execution support and partner with Sales on a daily basis to tailor initiatives to each account’s context.

What You’ll Do

Enterprise ABM Strategy

• Build and own Nooks’ ABM strategy targeting enterprise and upper-mid-market accounts.

• Define 1:1, 1:few, and 1:many motions across account tiers.

• Develop holistic account plans—messaging, offers, content, and touch patterns—based on account insights.

Cross-Functional Partnership

• Embed with Sales as a trusted partner; join team meetings, reviews, and strategy sessions.

• Work tightly with Demand Gen to coordinate budgets, segmentation, and shared pipeline targets.

• Collaborate with Product Marketing to tailor messaging for vertical, persona, and product-specific plays.

Campaign Execution

• Orchestrate personalized outreach, field events, workshops, plays, sequences, and executive touchpoints.

• Partner with our events marketer to design enterprise-focused experiences and roadshows.

• Align cross-channel activities—email, direct mail, paid social, SDR sequences, and content distribution.

Insights, Intelligence & Optimization

• Build account-level dashboards and reporting to track reach, engagement, influence, and pipeline.

• Maintain a deep understanding of enterprise buying groups, pain points, triggers, and competitive dynamics.

• Continuously test new approaches to accelerate pipeline creation and deal progression.
  

Who You Are

• 4–8+ years in ABM, Field Marketing, Enterprise Demand Gen, or Integrated Campaigns in B2B SaaS.

• Proven success running ABM programs for enterprise accounts and partnering closely with Sales.

• Strong strategic thinker who can prioritize accounts, define tiers, and build scalable programs.

• Hands-on operator willing to test, iterate, and evolve programs quickly.

• Excellent communicator who can align executives, sales leaders, and cross-functional teams.

• Comfortable in a flat, fast-paced startup environment with high visibility and ownership.
  

Why Nooks

• You’ll be the first ABM hire , shaping our entire upmarket strategy.

• Direct, high-impact partnership with Sales leadership and company executives.

• Opportunity to build the ABM motion alongside a strong growth marketing and DG team.

• Fast-growing company with massive whitespace in a rapidly evolving market.
  

Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.

Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.