CUSTOMER RELATIONSHIP MANAGEMENT MANAGER
WHAT WE WANT
FriendFinder Networks is looking for a talented Customer Relationship Management Manager, who is responsible for researching, copywriting, and editing unique and engaging copy for editorials, marketing, internal customers, and site copy that reflects FriendFinder Networks Inc.'s brand and voice on web sites visited by millions of people every day. You will be responsible for identifying opportunities to increase conversions and improve messaging. You will work closely with marketing and product teams to track needs, progress and effectiveness. Your contributions will ensure the best possible user engagement for everyone who visits our web sites 24 hours a day, every day of the year, all over the world.
WHAT YOU WILL DO
- Lead a team to write engaging error free copy to affirmatively reflect FriendFinder Networks' brand and voice and Company as the thought leader in Internet social media
- Oversee the implementation and messaging used for push notifications across FriendFinder Network family of sites.
- Create and execute retention campaigns
- Ensure unified messaging/goals across all communication channels with customers.
- Organize and implement A/B tests working closely with inhouse analytics department
- Coordinate copy strategically utilizing SEO best practices
- Work with creative teams to set priorities
- Oversee existing marketing materials, websites, and push notifications, and provide assistance and feedback to other teams' marketing pieces and communications
- Perform editorial tasks such; proofreading and correction checks
- Ensure customer-centric copy that uses the appropriate voice for targeted audience
- Work with product and engineering teams to prioritize and scope tasks to improve the customer engagement.
WHAT YOU MUST HAVE
- Must have a Bachelor Arts/Science degree and/or equivalent work experience
- 10+ years online marketing experience with email marketing, banners, direct mail and promotions experience; social networking experience highly preferred
- Expert experience level with MS Office, and other document editing tools
- Must be comfortable with adult content
- Must be at least 18
WHAT IS PREFERABLE TO HAVE
- Able to write the FriendFinder voice across a variety of mediums including email, online and print
- Able to review in detail the organization of materials in accordance with professional editing techniques to ensure intent, readability, and accuracy
- Able to write, edit, revise, and proof-read copy prior to publication
- Maintain consistency in creative quality across all projects
- Able to coordinate all copy and maintain consistency in tone, style and quality of work
- Able to generate unique ideas to create exclusive copy
- Familiarity and understanding of SEO copy best practices and ability to balance SEO needs with customer goals
- Comfortable with conducting tests, interpreting the data, and building upon learnings
WHAT YOU SHOULD BE ABLE TO DEMONSTRATE
- Excellent verbal and written communication skills
- Able to coordinate and prioritize multiple projects, and meet strict deadlines
- Have high degree of honesty and integrity
- Be team-player, positive attitude and flexible
REPORTING TO THIS POSITION: TBD
PERKS
FriendFinder Networks Inc. and its subsidiaries offer a business casual work environment, flexible work hours, and a competitive salary. The benefits package includes:
- 401(k) with a 6% match on eligible earnings with no vesting period
- Medical (Kaiser HMO, Blue Cross PPO), Dental, and Vision
- Flexible Spending Account for Healthcare and Dependent Care
- Life Insurance, AD&D, LTD and Short and Long Term Disability
- Paid Time Off (20 days PTO) and Holiday Pay (12 company paid holidays off)
- Employee Assistance Program
- Tuition Reimbursement
- Health Club Reimbursement
- Casual Dress Code
- Tattoo Friendly
- LGBTQ Friendly
WE ARE PASSIONATE ABOUT WHAT WE DO
Not only do we love what we do, but we truly believe in it. We grow through positive education, skill training, courses, big stories, and big dreams. We are constantly improving and striving for perfection to revolutionize and enhance the lives of our members.
WE CARE ABOUT PEOPLE
The main precondition of any relationship is the ability to put ourselves in someone else's shoes to truly understand them. Satisfied customers, employees, and business partners are not just a cog in the wheel, but the main ingredient of the company's success.
WE EMBRACE DIVERSITY IN ALL FORMS
FriendFinder Networks has embraced diversity from the beginning of its history dating back to the mid 1990s. We created the first online personals sites for gays and lesbians, for non-English-speaking audiences, and for those who enjoy what was once called “alternative lifestyles”. Headquartered in San Francisco / Silicon Valley and staffed throughout the world, our team also relies on diversity of background, perspectives, and ideas.
Salary Range: $100,000 to $115,000 D.O.E.
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