Solar Marketing Specialist (ecommerce sales)

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Hybrid or full remote DOEMarketing Specialist

Overview:

Treepublic is a solar and energy storage company. We install solar and battery systems in the Los Angeles area and distribute clean energy equipment throughout the US and to many countries around the world.

We are seeking an experienced E-commerce Marketing Specialist to join our dynamic team.

The ideal candidate will possess a strong background in driving online sales through a variety of digital marketing channels. From managing pay-per-click campaigns and optimizing search engine visibility to leveraging social media and creating effective lead generation strategies, this role requires a versatile marketer with a proven track record of success in the e-commerce space.

Responsibilities:

PPC Campaign Management:

Develop and execute effective pay-per-click (PPC) advertising campaigns to drive targeted traffic and achieve conversion goals.Monitor and optimize PPC campaigns regularly to maximize return on ad spend.

Search Engine Optimization (SEO):

Implement and oversee on-page and off-page SEO strategies to improve organic search visibility.Stay abreast of SEO trends and algorithm updates to ensure website compliance.

Click-Funnels and Lead Generation:

Create and optimize sales funnels using Click-Funnels or similar tools to enhance the customer journey. Implement lead generation strategies to capture and nurture potential customers.

Search Engine Marketing (SEM):

Manage search engine marketing initiatives to increase brand visibility and drive qualified traffic. Conduct keyword research and analysis to optimize SEM campaigns.

Web Development:

Collaborate with management teams to enhance the overall user experience and optimize website performance. Implement A/B testing for website elements to improve conversion rates.

Shopify Expertise:

Utilize in-depth knowledge of Shopify to enhance the online shopping experience.Manage product listings, updates, and ensure seamless integration with marketing campaigns.

Sales Optimization:

Work closely with the sales team to align marketing efforts with revenue goals.Implement strategies to increase average order value and customer lifetime value.

Social Media Advertisement:

Develop and execute targeted social media advertising campaigns across platforms such as Facebook, Instagram, and Twitter.

Analyze social media performance metrics and adjust strategies accordingly.

Qualifications:

• Proven experience in e-commerce marketing with a focus on PPC, SEO, SEM, and lead generation.
• Familiarity with Click-Funnels or similar funnel-building tools.
• Proficiency in web development concepts and practices.
• Strong knowledge of Shopify and e-commerce platforms.
• Demonstrated success in creating and managing effective social media advertising campaigns.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Proactive and results-oriented approach to achieving marketing objectives.
• Track/Report KPI's & ROI's

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field preferred
• Minimum of [4] years of experience in e-commerce marketing preferred
• Solar components experience preferred
• Electrical components experience preferred

If you are a passionate and results-driven E-commerce Marketing Specialist looking to make a significant impact in a fast-paced environment, we invite you to apply. Join our team and play a key role in driving the success of our online business.

Job Type: Full-time

Pay: $24.00 - $32.00 per hour

Experience level:

• 3 years

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Hawthorne, CA 90250: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have experience with electrical components such as conduit, wire, and fittings? (i.e. understanding of wire gauges, piping, breakers)
• Do you have experience with shopify and B2C Marketing/Logistics ie. order and shipping

Work Location: In person