Brand Marketing Specialist

Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.

For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles , Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Laurie Gates, Gibson Elite, Gibson Home, Ultra by Gibson, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, and Peanuts.

At Gibson, PEOPLE ARE THE #1 PRIORITY and the company is always looking for new talent to join our growing team.

For more information, visit us at

We currently have an opening for the following position:

Brand Marketing Specialist

Location: In-office, M-F (9 miles East of Downtown Los Angeles)

Role Overview

We're seeking a Brand Marketing Specialist to lead the development and execution of branded product lines and marketing strategies. This role bridges creative, strategic, and operational functions-working closely with licensors, sales, and internal teams to bring compelling products to market.

Key Responsibilities

• Develop global product lines from concept to shelf in collaboration with cross-functional teams
• Coordinate with licensors, sales, and creative teams to develop and present product concepts for approval
• Maintain product tracking systems from ideation through final approvals and sample retention
• Manage packaging design, gift box development, and trade show sample logistics
• Publish New Product Introduction forms and contribute to website and editorial updates
• Analyze sales data and performance reports to identify growth opportunities
• Lead brand campaigns, product launches, and influencer-driven promotional activities
• Monitor market trends, competitor performance, and consumer insights to inform strategy
• Present brand positioning and product strategies to internal and external stakeholders
• Oversee licensed product approvals across multiple assortments
• Support brand-building events and marketing content creation

Requirements

• Based in Los Angeles, in-office Monday-Friday
• Experience in Marketing or Product Management, preferably in branded consumer products
• Strong organizational and project management skills
• Excellent written and verbal communication; confident presenter
• Experience with social media platforms (Instagram, Mailchimp, YouTube) and influencer marketing
• Proficient in MS Office (Word, PowerPoint/Keynote, Excel, Outlook) and Adobe Photoshop/Illustrator
• Bachelor's degree required; Marketing preferred, or equivalent experience

Contact

Bill Beyer Senior Manager, Gibson Homewares 📞 323-832-8900 x1596