Athleta Creative Director, Art Direction

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the Role

The Creative Director, Art Direction plays a critical role in shaping Athleta's visual identity-bringing to life powerful, human-centered stories rooted in movement, style, and performance. This role leads the art direction of all Athleta location and studio photography and video, creating concepts ad translating them into elevated, product-forward narratives that span brand campaigns, digital channels, social media, packaging, and in-store environments.

You will partner closely with the creative leadership team to define the creative approach for each season, producing emotionally resonant, premium imagery that reflects Athleta's values, purpose, and always-on brand platform. This position requires exceptional conceptual thinking, a refined visual eye, operational excellence, and a proven ability to deliver world-class storytelling at scale.

What You'll Do

Lead On-Set Art Direction

• Lead art direction for all on-set location and studio photographyand videofor women'sand girls'apparel, ensuring premium quality and alignment with Athleta's brand standards.
• Oversee shot execution-including composition, lighting, framing, casting considerations, styling POV, and prop integration.
• Build and deliver mood boards, creative decks, shot lists, and direction documents that guide photographers, stylists, producers, and on-set crews.
• Direct live shoots with clarity and purpose, ensuring every image reflects Athleta's elevated aesthetic and brand values.
• Ensure all production alignstobudget, timing, and quality benchmarks.

Drive Conceptual Storytelling

• Create compelling seasonal concepts based on seasonal marketing briefs, in partnership with editorial, styling and marketing leads
• Translate seasonal concepts into cohesive,elevatedand aspirationalproduct stories
• Push creative boundaries to deliver fresh, innovativecontentthat resonates across brand channels.
• Ensure storytelling ladders up to Athleta's purpose-driven platform, weaving performance, style, innovation, community, and culture into imagery.
• Create breakthrough, emotionally resonant imagery across brand channels

Own End-to-End Creative Production

• Communicate clearly and confidently with photographers,directors, videographers,stylists, models,agencyand production partners to alignoncreative vision.
• Work with producers, PMs, and DAM teams to ensure seamless workflow
• Manage shot lists, timelines, and budgets across high-volume production
• Elevate processes, tools, and systems to drive creative efficiency and scale
• Ensure on-set teams are accountable for delivering final assets that meet the brief and uphold Athleta's standards of excellence.

Collaborate Across the Brand

• Partner with marketing, agency partners, merchandising, styling, and retail teams
• Present creative direction to leadership and cross-functional partners
• Align on-set crews to deliver premium imagery that brings concepts to life

Lead + Mentor

• Support and coach creative team members
• Foster a culture of innovation, curiosity, and high craft

Who You Are

• A strong portfolio demonstratingworld-class art direction for location and studio photography+ video, particularly in women's fashion, lifestyle,socialor performance categories.
• 8+ years of experience creating for commercial studios, in-house or agency, fashion and consumer goods, retail, or e-commerce industries isa must.

• Expert understanding of composition, lighting, color, movement, and emotional storytelling.
• Deep understanding of photography and videography, lighting, composition, color, movement, and storytelling
• Experience in high-volume, fast-paced production environments
• Strong conceptual, communication and presentation skills
• Ability to lead, inspire, and influence cross-functional teams in a fast-paced, deadline-driven environment.Proficiencyin Adobe Creative Suite; familiarity with Capture One + DAM systems and Figma.
• Retail/e-comm experience is a plus

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $175,000 - $227,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.