Paid Social Coordinator

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The Shipyard is a leading, independent agency that builds performance-driven brands audiences can't help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love - we methodically engineer it throughout the consumer journey. That's how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and we're still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Paid Social Coordinator to join our Sacramento team.

The Paid Social Coordinator is responsible for supporting multiple client campaigns using in-house managed media platforms including Google, Facebook and other digital and social channels. Responsibilities will include campaign setup, optimization, reporting and budget management across PM platforms.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento .

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

WHAT YOU'LL DO

Campaign Execution

• Assist planning team with campaign setup and monitoring
• Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns
• Track and monitor ongoing campaigns including budget pacing and performance to KPIs
• Build an understanding of platform creative and executional media best practices
• Develop understanding of Performance Marketing ad platforms (Google Ads, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Search, TikTok, and others)
• Gather performance data to be used in campaign reporting documents
• Analyze campaign performance and recommend necessary optimizations
• Generate reports from external and internal data sources
• Work with internal teams and external vendors to identify optimizations, new strategies, and campaign tactics

Campaign Planning

• Participate in analysis of campaigns and historical data to inform future planning
• Collaborate with Media Planners and supervisors in the planning and development of campaign strategy
• Is in the development of media and strategy recommendations

Communication & Collaboration

• Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish
• Be comfortable providing thoughtful input and feedback in internal meetings
• Assist with day-to-day platform partner communications
• Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks
• Develop strong relationships with internal teams

WHAT YOU'LL BRING

• 0-2 years equivalent work experience in a Media Coordinator or similar role
• BA/BS degree in marketing, communications, or a related field preferred
• Internship or other professional agency experience preferred
• Strong computer skills including Excel, PowerPoint
• • Advanced knowledge of Excel (pivot tables and formulas) is a plus
• Ability to …
• • Multi-task and prioritize assignments
  • Work effectively and efficiently in Excel and PowerPoint
  • Learn process and systems quickly
  • Work comfortably with budgets and numbers
  • Possess strong organization skills and attention to detail
  • Keep a positive attitude in a fast-paced work environment
  • Proactively problem solve
  • Think creatively and analytically
• Ability to learn multiple advertising and reporting platforms:
• • Google Ads and Search
  • Google Marketing Platform (DCM, DV360)

WHAT YOU'LL GET

• The overall target range of base compensation for this role is $54,300 - $59,500. Compensation offered will be determined by additional factors such as location and experience.
• Open PTO
• 40 hours of paid sick time (annually)
• Flexible work hours and remote work
• Paid holidays + holiday closure between Christmas Eve and New Year's Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Dog-friendly offices
• Company-provided snacks and beverages (yes, beer/wine included)
• and lots more!

Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship.