Marketing Director, Japan

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

As Marketing Director for Wolt Japan, you’ll be at the helm of one of the fastest-scaling apps in the country, leading a powerhouse team that’s building something truly unique in the market. Japan is one of Wolt’s most strategic markets globally, and we’re just getting started. You’ll work closely with the Country General Manager and our Chief Product Officer to craft and execute innovative, local marketing strategies that resonate with all sides of our marketplace—consumers, merchants, and couriers. This is your opportunity to shape how Japan experiences Wolt, with creative freedom and support from one of the most ambitious tech companies in the region.

What you’ll be doing

You will be responsible for developing and implementing marketing strategies to increase market share, brand awareness and drive business growth. You will lead a team of marketing professionals, manage marketing budgets, and work cross-functionally with other departments to align marketing efforts with overall business objectives.

Day-to-day in this role you’ll:

• Strategic Planning: Developing and executing comprehensive marketing plans, including branding, user acquisition, promotions, and full-funnel campaigns.
• Team Leadership: Building, mentoring, and managing a high-performing marketing team, fostering a culture of innovation and collaboration.
• Budget Management: Overseeing marketing budgets, allocating resources effectively, and tracking ROI.
• Cross-Functional Collaboration: Partnering with sales, product, engineering, and other departments to align marketing efforts and ensure successful product launches and customer engagement.
• Brand Management: Maintaining brand consistency and ensuring that all marketing materials align with the company's brand image.

Our humble expectations

• Experience: 10+ years leading growth marketing within a consumer-focused, digital first company (three-sided marketplace is a plus)
• Strategy Vision & Execution: Proven track‑record managing multi-million euro budgets to drive acquisition, retention and product launches.
• Collaborative & Flexible: Used to working with product-led teams, influencing strategy with Finance and Operations, comfortable with shared ownership of projects.
• Hands-On: Open to balancing strategic leadership with direct hands-on execution as needed; willing to pitch and advocate with cross-functional teams in order to drive marketing goals.
• Data Driven: Ability to make tactical shifts quickly based on data insights and growth indicators. Native/Fluent Japanese & English

What we offer

In this role, you’ll drive growth across all channels—paid, owned, and organic—while building a brand that stands out in the marketplace. From scaling new user acquisition with laser-sharp efficiency to owning budgets, incentives, and performance marketing strategy for our loyal user base, you’ll own the full funnel. It’s a high-impact, high-autonomy role where creativity meets data, and where no two days are the same!

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.