Specialist Campaign Analytics
Job Title: Specialist Campaign Analytics
Job Location : Los Angeles CA / NYCNY (Onsite Hybrid) (Weekly once office)
Job Type: Contract
Mandatory Skill: Digital Marketing Campaign Analytics
Job Description
- 2-3 years of direct experience at a brand agency or related vendor in digital media field or role
- Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus
- Direct digital media buying and activating also a plus
- Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks
- Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager
- Proficiency in web analytics tools eg Adobe Analytics Google Analytics
- Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources
- Familiarity with SQL and understanding of Python andor R is a plus
- Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote
- Detail oriented with strong documentation and QA skills to ensure data accuracy and consistency
- Proactive self motivated and able to manage multiple projects independently
- Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences
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