Inside Sales Representative

Role Overview: We are seeking a proactive and results-driven Centralized Inside Sales Representative to join our Lioher West Coast team. In this role, you will be a key driver of sales across all Lioher Centers by converting leads, reactivating dormant accounts, and supporting strategic sales initiatives. The ideal candidate thrives in a fast-paced, customer-focused environment and brings experience in cabinetry or a similar industry. This role offers the opportunity to shape and enhance our commercial processes from the ground up.

Key Responsibilities:

Sales Engagement & Lead Management

• Actively manage inbound leads: initiate contact, open accounts, and guide prospects through to order placement.
• Respond immediately to high-priority leads to maximize conversion opportunities.
• Perform outbound prospecting using internal databases to generate and capture new business.
• Expand the active client base by reactivating dormant or at-risk accounts.
• Support promotional campaigns and traffic-driving initiatives to boost event participation and sales activity.

System Maintenance & Data Management

• Maintain accurate and up-to-date customer records in CRM/ERP systems.
• Continuously enhance customer profiles with relevant information to ensure high-quality data for reporting and decision-making.

Performance & Process Development

• Achieve daily performance goals, consistently meeting or exceeding assigned quotas.
• Contribute actively to developing and improving commercial processes.

Qualifications & Requirements:

• Fluent in English
• Spanish speaking is a plus but not required.
• Experience with CRM systems (Salesforce, NetSuite) and ERP platforms commonly used in manufacturing or distribution is a strong plus.
• Self-motivated, organized, and goal-oriented, with the ability to thrive in a fast-paced industrial sales environment.
• Comfortable reviewing technical catalogs, architectural plans, and guiding clients in selecting the right solutions.
• Excellent phone communication and persuasive skills.
• Ability to confidently explain product specifications, lead times, installation processes, and post-sales support.
• Solid understanding of cabinetry manufacturing processes, product terminology (panels, finishes, edge banding), and common customer profiles (dealers, designers, installers, contractors).
• Proven track record in inside sales or tele-sales, preferably in cabinetry, woodworking, or building materials industries.