Senior Product Manager, Website Optimization & Marketing Technology

Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7 million customers access over $40 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $6.3B.

We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.

About the Role:

Lead the implementation of the roadmap for upgrade.com and our marketing technology ecosystem. You'll drive user acquisition, conversion, and compliance while establishing baseline metrics and growing from there.

Hybrid role requiring Tuesdays/Thursdays onsite in San Francisco, CA or Wilmington, DE.

What You'll Do:

• Partner with marketing to define the vision and roadmap for upgrade.com to meet business and marketing goals - CMS, performance, SEO, gen AI search, user experience optimization and expansion


• Drive enhancements and scale A/B testing programs to boost conversion from site visits to application creation


• Lead deployment and integration of marketing tools (CMS, A/B testing platforms, personalization engines) empowering the marketing team to launch campaigns and iterate quickly while ensuring scalability, compliance, and data accuracy


• Establish baseline KPIs and drive systematic improvements in site performance, conversion rates, lead quality, and SEO rankings


• Ensure compliance with financial services regulations (CCPA, fair lending, accessibility standards)


• Partner with Marketing, Design, Engineering, Compliance, Legal, and third-party bank partners on complex initiatives


• Align product and marketing teams on campaigns, messaging, and site updates to support marketing campaigns and feature rollouts.

Success Metrics: Website conversion rates, site performance (Core Web Vitals), SEO rankings, gen AI search share of voice, experimentation velocity, lead quality scores, and marketing attribution accuracy.

What We Look For:

• 5+ years product management experience, 3+ years in web/martech (fintech preferred)


• Experience with financial services compliance and cross-functional stakeholder management


• Strong expertise in CMS platforms (Contentful), analytics (GA4, Heap), A/B testing tools (Optimizely)


• Technical fluency with APIs, integrations, site performance monitoring and security considerations


• Proven track record establishing baselines and driving measurable growth


• SEO optimization experience and willingness to learn AI search


• Experience building and scaling experimentation programs with measurable business impact


• Demonstrated ability to lead teams, ensuring alignment and effectively resolving conflicts across organizational stakeholders


• Experience with SQL queries and front-end programming languages such as HTML

What We Offer You:

• Competitive salary and stock option plan


• 100% paid coverage of medical, dental and vision insurance


• Flexible PTO


• Opportunities for professional growth and development


• Paid parental leave


• Health & wellness initiatives

The compensation range of this position in San Francisco, CA is USD $190,000 - $210,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement . English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.