Media Associate
Job Responsibilities:
- Assist in translating Mattel’s Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
- Monitor competitors and macro trends and suggest campaign optimizations as needed.
- Make real-time optimizations to maximize channel performance & media efficiency.
- Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
- Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
- Support Sr Media Partners on weekly reporting calls for each brand.
Skills:
- Knowledge of YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms
- Knowledge of SEO practices, keyword research, and content optimization
- Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)
Education/Experience:
- Bachelor’s degree in marketing/business/communications or related preferred
- 1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus
Recommended Jobs
Physical Therapist
Salary: $100,000 - 110,000 annually depending on experience OPTM Physical Therapy Saratoga, a member of Therapy Partners Group, has been the premier provider for outpatient orthopedics serving Sa…
Senior Software Engineer, Gemini App
Snapshot Join us in bringing state-of-the-art generative AI models to users around the world through Google's Gemini App. You will build innovative features leveraging cutting-edge multimodal Ge…
Customer Success Manager, Enterprise
About the opportunity As a Customer Success Manager, you will work directly with Contentful customers in your region, to ensure they maximize value from our platform and deliver a stellar customer…
Flight Software Engineer
Join a team where your impact reaches beyond the stars! At Terran Orbital, you’re not just part of the system – you’re a vital force propelling our mission forward. As trailblazers in satellite manuf…
Systems Engineer - Actuation
Company Description Role Description This is a full-time on-site role located in San Jose, CA, for a Systems Actuation Engineer. The Systems Actuation Engineer will be responsible for develop…
Full Stack Engineer, Data Operations Tooling
Join Us in Building the Future of Home Robotics At Sunday, we're developing personal robots to reclaim the hours lost to repetitive tasks. We're focused on an ambitious goal to make generalized robo…
Senior Accountant
Location: Santa Ana, CA Type: Full-Time Salary: $88,000 - $95,000 Overview: The Senior Accountant will support the month-end close process, reconciliations, and daily accounting operati…
IOT Embedded Firmware Lead
About ALSO. We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new…
Coordinator, Synch Clearance
The Role We have an exciting opportunity for a Coordinator of Sync Clearance to join our close-knit Synchronization team in Los Angeles. Reporting to the VP of Sync Clearance & Licensing Administr…
Business Development Director
We never ask for any kind of payment as part of our selection process, and we always contact candidates via our corporate accounts and platforms. If you are approached for payment or asked to make a …