Media Associate

SGS Consulting
California

Job Responsibilities:

  • Assist in translating Mattel’s Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
  • Monitor competitors and macro trends and suggest campaign optimizations as needed.
  • Make real-time optimizations to maximize channel performance & media efficiency.
  • Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
  • Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
  • Support Sr Media Partners on weekly reporting calls for each brand.

Skills:

  • Knowledge of YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms
  • Knowledge of SEO practices, keyword research, and content optimization
  • Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)

Education/Experience:

  • Bachelor’s degree in marketing/business/communications or related preferred
  • 1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus
Posted 2025-11-14

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