Media Associate
Job Responsibilities:
- Assist in translating Mattel’s Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series.
- Monitor competitors and macro trends and suggest campaign optimizations as needed.
- Make real-time optimizations to maximize channel performance & media efficiency.
- Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
- Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team.
- Support Sr Media Partners on weekly reporting calls for each brand.
Skills:
- Knowledge of YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms
- Knowledge of SEO practices, keyword research, and content optimization
- Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)
Education/Experience:
- Bachelor’s degree in marketing/business/communications or related preferred
- 1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus
Recommended Jobs
Tax Coordinator - Temp
Global business management firm is seeking a temporary Tax Coordinator out of their Westwood office. Responsibilities: • Process extensions along with any payments due for said extension. • Pr…
Software Engineer Intern, Implant
About Neuralink: We are creating devices that enable a bi-directional interface with the brain. These devices allow us to restore movement to the paralyzed, restore sight to the blind, and revolut…
Operations Leader - Full Time
Job ID: 276329 Store Name/Number: CA-Brea (0096) Address: 1065 Brea Mall Space 1023, Brea, CA 92821, United States (US) Hourly/Salaried: Hourly (Non-Exempt) Full Time/Part Time: Full Tim…
Directeur des opérations
Numéro de poste : 519688 Oldcastle Infrastructure™, une entreprise de CRH, est le principal fournisseur de solutions d’infrastructures pour les marchés de l’eau, de l’énergie et des communic…
Robert Kaufman Fabrics Is Hiring Independent Sales Representatives (1099)
Robert Kaufman Fabrics is a respected leader in the quilting and sewing industry, known for innovative design, quality fabrics, and long-standing partnerships with independent retailers worldwide. …
CNC Programmer - 2nd shift
Here, we craft excellence together. Your mission? Making the journey the most enjoyable part of the trip. The CNC Programmer is responsible for creating, optimizing, and maintaining CNC programs to…
Construction Accounting Specialist
Summary Our client, one of San Diego's most well respected commercial construction general contractors, is in need of an Accounts Payable Specialist . The Accounts Payable Accountant role will w…
Product Engineer II - Geocoding Data Engineering and Automation
Overview Esri’s geocoding technology powers search and location-based workflows across the ArcGIS platform, helping organizations everywhere make smarter, data-driven decisions. From finding the righ…
ML Platform
The Bot Company We're building a helpful robot for every home. We're a small team of engineers, designers, and operators based in San Francisco. Our team comes from Tesla, Cruise, OpenAI, Google,…
Director, Digital Issuer Solutions - Commercialization
Job Description The Visa Digital Issuer Solutions Product Management team is seeking an outstanding Director, Commercialization to own and drive Visa’s global digital enablement go‑to‑market and gr…