General Manager (San Diego)

Position Type: Full-Time, In-Office (MondayFriday) San Diego, California

Reports To: Owner

The General Manager at The Coastal Project is responsible for driving business growth, overseeing company performance, and ensuring operational excellence across all departments. This in-office leadership role is focused on strategic execution, process optimization, team accountability, and profitability, without serving as a primary contact for property owners.

Growth & Revenue

• Develop and execute strategies to increase units under management and drive revenue growth.
• Oversee marketing, lead generation, and conversion initiatives.
• Identify and evaluate acquisition and partnership opportunities.
• Monitor market trends and adjust strategies to maintain competitive positioning and maximize profitability.

Company Performance & Operations

• Establish, track, and enforce KPIs for all teams in alignment with company objectives.
• Oversee budgeting, forecasting, and full P&L management.
• Implement operational efficiencies to improve service quality and reduce costs.
• Ensure all major initiatives and projects are completed on time and within budget.

Leadership & Team Development

• Lead, mentor, and hold department heads accountable for performance.
• Maintain a high-performance culture through clear goals and consistent follow-up.
• Foster collaboration across departments to ensure seamless workflows and strong internal communication.

Strategic Planning & Execution

• Partner with the Owner to develop and execute annual growth and performance plans.
• Use business data and KPIs to identify opportunities for expansion and operational improvements.
• Conduct quarterly reviews to track performance against growth and profitability targets.

• 5+ years in senior management within property management, hospitality, or a related service industry.
• Proven track record of business growth, revenue generation, and operational leadership.
• Strong financial acumen with full P&L accountability.
• Excellent leadership, organizational, and decision-making skills.
• Data-driven, results-oriented, and comfortable in a high-accountability environment.
• Must work in-office Monday through Friday.

• Portfolio growth (units added under management)
• Year-over-year revenue growth and profitability
• Department KPI achievement
• Operational efficiency gains
• Timely completion of strategic initiatives

• Base Salary: $75,000 annually
• Bonuses: Performance-based, tied to growth and profitability goals
• No health insurance or additional benefits provided