Senior Product Manager, Enzyme Replacement Therapies
Description
Who We Are
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities. Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options. About Commercial Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.About the Role
BioMarin is seeking a strategic and execution-focused Senior Product Manager to join the US Enzyme Replacement Therapy (ERT) Marketing team. This role will be instrumental in driving brand growth and disease awareness for MPS and CLN2 therapies. The ideal candidate will bring strong marketing acumen, cross-functional collaboration skills, and a passion for improving patient outcomes.
The SPM will be a key contributor on the ERT Marketing team responsible for supporting initiatives for both HCPs and patients. They will lead Digital initiatives, conferences and KOL engagement, as well as support the HCP and Patient marketing messages, campaigns and materials development. They will be responsible for management of key agency partnerships. The SPM will partner closely across marketing functions, as well as be the key brand liaison to Marketing Operations. They will work closely with various cross functional stakeholders (Legal, Medical Affairs, Digital Operations, the Field) and external vendors to implement strategy and tactics aligned to established business goals and objectives.
Key Responsibilities
- Marketing Strategy & Execution
- Support the development and execution of HCP and patient strategies, messaging, and materials with a strong emphasis on digital channels.
- Support the creation of marketing campaigns and derivative promotional assets in partnership with agency teams.
- Collaborate with cross-functional partners to drive initiatives that enhance disease awareness and brand demand.
- Digital & Website Management
- Oversee website updates and vendor management, including audits, refreshes, and new development.
- Ensure seamless execution of digital initiatives across multiple platforms.
- Congress & Patient Society Engagement
- Lead and manage congress planning, materials development, and Veeva processes in support of congresses and patient society engagement.
- Provide operational support for key events and ensure alignment with brand strategy.
- Partner with Patient Affairs to develop PAG and patient-engagement strategies, co-create resources and campaigns, and set measurement frameworks that center patient voice and comply with regulations.
- Field Enablement
- Act as a liaison to the field team, removing barriers and addressing day-to-day needs to ensure effective execution.
- Brand Operations & Planning
- Lead monthly brand meetings and contribute to brand planning, POA meetings, CLD training, and market research.
- Support analytics and AI-driven insights generation to inform strategic decisions.
- Asset Management
- Maintain the brand library across print and digital platforms (Hibbert, Pitcher, Seismic), ensuring compliance and readiness for customer use.
- Budget & Performance Tracking
- Assist in managing the brand budget, contracts, track performance metrics, and support Salelytics QBRs and other operational projects.
- Material Review & Compliance
- Manage approval, reapproval, and ISI updates for all promotional materials through the Veeva PRB process.
Background
- High performer with the ability to expertly execute through collaboration across a diverse group of internal and external stakeholders from a variety of disciplines, levels and cultures.
- Proactive strategic thinker with an innovative mindset and track record of making recommendations
- Solutions-oriented mindset with strong problem solving skills while incorporating diverse stakeholder input and feedback
- Self-starter with entrepreneurial thinking and confident in working within a fast paced and dynamic environment while maintaining high attention to detail
- Adept at forming and maintaining a collaborative work environment within cross functional teams
- Track record of successful pharma/ biotech marketing and/or medical affairs in rare disease categories
- Demonstrated understanding of the pharmaceutical regulatory requirements and impact on developing marketing materials
- Exceptionally strong interpersonal, verbal communication (listens carefully to others points-of-view, adapts style and content based on audience), and writing skills, including the ability to simplify complex scientific topics through storytelling
- Proven project management skills including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution and performance management
- Helps analyze moderately complex problems and situations, provides logical recommendations and leads any required action planning
- Proven ability to work well as part of a team
- Experience partnering with Patient Advocacy Groups and executing patient-facing campaigns in rare disease preferred.
- Ability to travel up to 15-20%, domestically to conferences, advisory boards, team meetings and agency meetings
Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5+ years of experience in pharmaceutical marketing, preferably in rare disease or specialty therapeutics.
- Proven success in digital marketing, brand strategy, campaign execution, and cross-functional collaboration.
- Experience with Veeva systems, congress planning, and field team support.
- Strong project management, powerpoint and communication skills.
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned. Equal Opportunity Employer/Veterans/Disabled An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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