lululemon Global Casting Specialist

Description & Requirements

workplace arrangement

This role is classified as hybrid   under our SSC Workplace Policy (see SSC Workplace Program youlu page for an overview):  

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The global brand casting team sources and curates the faces, voices and creators who bring our product to life across PDP, social and campaigns. Small, fast and obsessively tasteful, we own scouting, roster curation and the contracts and logistics that turn a booking into work. Existing as a center of excellence for brand casting, we partner with Creative Ops and Studio Ops for production logistics and collaborate with Sports Marketing, Brand Marketing and Brand Creative to ensure every selection serves the creative concept while honoring our casting ethos, commercial priorities and the marketing brief. Operating in a fast-paced, high-volume environment, we partner cross-functionally to deliver casting that balances creative excellence with operational rigor. As a team, we value precision, accountability and strong communication, bringing clarity and structure to complex workflows while

fostering a positive and seamless talent experience.

a day in the life: what you'll do

The casting specialist, global casting plays a key role in translating creative vision into compelling, on brand talent across ambassador and pro-talent casting. Sitting at the intersection of creative brand marketing and sports marketing, this role is responsible for shaping casting outcomes that reflect our brand identity, elevate storytelling and driving cultural relevance.

You will lead ambassador casting across campaigns and brand initiatives, owning relationships with sports marketing and ambassador teams to ensure alignment between talent availability, campaign timing and creative intent. With a strong point of view on taste and culture, you will contribute to evolving our casting identity while sourcing and developing a diverse, high quality global talent network.

ambassador casting & strategy

• lead casting for ambassador-led campaigns and brand initiatives, ensuring alignment with brand positioning,

creative direction and campaign goals

• act as a key partner to sports marketing, maintaining a deep understanding of ambassador roster, pipeline

talent, availability and commitments

• own and maintain ambassador casting decks and talent recommendations, ensuring they are current,

strategic and aligned to briefs

• translate creative briefs into clear, actionable casting strategies that balance creative intent with commercial priorities

• uphold and continuously elevate the standard of excellence across ambassador casting outputspro talent casting & talent development

• source and identify diverse, high quality pro talent and creators across global markets

• bridge ambassador and pro talent casting, ensuring cohesive storytelling and alignment across all talent types within a campaign

• build and maintain strong relationships with agencies, talent and external partners

• continuously scout emerging talent, staying connected to cultural trends, communities and new platforms

• contribute to building and evolving a prioritized, high-performing global talent roster

cross-functional relationships & partnerships

• build and own strong cross-functional relationships with sports marketing, brand marketing, brand creative and regional teams

• partner with stakeholders to align casting strategies with campaign objectives, timelines and creative

direction

• act as a trusted collaborator, bringing a clear point a view while remaining adaptable to feedback and

evolving needs

• ensure consistent communication and alignment across all partners throughout the casting process

creative thinking & casting point of view

• contribute to evolving casting standards, taste level and overall casting identity

• bring a strong cultural awareness and perspective to casting decisions, ensuring relevance across global markets

• interpret briefs with both creative intuition and strategic thinking, translating ideas into compelling talent choices

• support the team in maintaining a fresh, competitive and forward-thinking casting approach

operational excellence & workflow

• partner closely with the casting team and operations to ensure smooth execution from brief to booking

• maintain organization across casting workflows, timelines and deliverables

• ensure casting outputs are delivered accurately on time and in alignment with production needs

• support continuous improvement of casting processes, tools and ways of working

• partner closely with sports marketing to maintain and track ambassador roster, including pipeline talent, commitments, availability and scheduling

must haves

• a strong eye for talent, with the ability to assess alignment to brand, brief and cultural moment

• demonstrated experience working with talent, agencies, athletes or creators across casting or production workflows

• ability to build, manage and maintain trusted relationships across both internal and external partners

• confidence in creative decision making, with a clear point of view on taste and casting direction

• strong cross functional collaboration skills across teams such as Sports Marketing, Brand Marketing and Creative

• an operational mindset - ability to balance creative thinking with execution, timelines and deliverables• experience building casting decks, talent presentations and communicating recommendations to stakeholders or senior leadership

• a proactive, solutions-oriented approach with high level ownership and accountability

• experience working with sports or entertainment marketing teams

• familiarity with global casting markets and culturally nuance talent sourcing

• understanding of usage rights, contracts and talent negotiations

· Acknowledge the presence of choice in every moment and take personal responsibility for your life.

· Possess an entrepreneurial spirit and continuously innovate to achieve great results.

· Communicate with honesty and kindness and create the space for others to do the same.

· Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

· Foster connection by putting people first and building trusting relationships.

· Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

qualifications

• 3-5 years of experience in casting, talent sourcing, creative production or a related field

• strong network across agencies, talent, creators and/or athletic communities

• experience casting for campaigns, brand storytelling or content across digital, social or e-commerce

• proven ability to manage cross-functional stakeholders and translate creative briefs into casting outcomes

• strong creative judgement with a clear understanding of brand alignment, audience and cultural relevance

• experience working in fast paced environments with multiple concurrent projects and evolving priorities

additional notes
Authorization to work in the United States is required for this role.

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $69,100- $90,700 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.  

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

· Extended health and dental benefits, and mental health plans

· Paid time off

· Savings and retirement plan matching

· Generous employee discount

· Fitness & yoga classes

· Parenthood top-up

· Extensive catalog of development course offerings

· People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

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