Senior Manager, Digital Marketing & eCommerce
- eCommerce & UX Ownership: Manage the Commerce7 sales channel, product catalog, and merchandising. Lead Conversion Rate Optimization (CRO) initiatives, SEO strategy, and site management while ensuring ADA and Tied House compliance.
- Lifecycle & Retention: Drive revenue and club retention through targeted email (Klaviyo) and SMS campaigns. Utilize data to build high-conversion audience segments.
- Strategy & Agency Management: Translate business goals into digital execution. Manage external agencies, budgets, and timelines to ensure high-performance delivery.
- Social & Content: Own the high-level Social Media strategy. Mentor the Digital Marketing Coordinator on day-to-day execution and community engagement.
- Data & Analytics: Monitor performance via GA4 and Meta. Translate data into actionable insights for Sales and Leadership.
- Trade Support: Empower the Wholesale Sales team with digital tools, assets, and training.
- Experience: Bachelor’s degree + 5–8 years relevant experience. Wine/Bev Alc or Luxury CPG experience is essential.
- Technical Stack: Expert in Commerce7 (or similar winery POS), Klaviyo/Mailchimp, Google Analytics (GA4), SEO/SEM, and Meta Business Suite.
- Leadership: Strong experience managing agencies, budgets, and mentoring teams.
- Skills: Analytical mindset with a focus on KPIs/ROI; confident presenter and public speaker.
- Annual merit increase and incentive program.
- Comprehensive benefits package that includes medical, dental and vision insurance.
- Long-term disability, AD&D, and life insurance plans 100% paid by the employer.
- 401k plan with a 100% company match up to first 6% an employee contributes.
- Paid Time Off (starting at 3 weeks’ vacation, 5 sick days and 10 paid holidays).
- Wine Club Membership to Hess Persson Estates (per availability of the wines).
- Employee wine discount.
- A work environment where you can be your authentic self and be a part of a winning team!
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