Director, SMB Growth Marketing

What you'll do at

Position Summary...

What you'll do...

About the job

Position Summary...

As the Director of SMB Growth Marketing at Walmart Connect, you will design and scale a CRM and lifecycle marketing practice that drives advertiser acquisition, engagement, and retention across small and medium-sized businesses (SMBs). With a focus on 3P Sellers (domestic and international) and Emerging advertisers, you will build personalized, data-driven customer journeys that accelerate growth and deliver long-term value.

This role requires a strategic, innovative leader who leverages CRM technologies, AI-driven marketing, and automation to scale programs efficiently. You will create multi-channel, multi-touch experiences across owned, earned, and paid channels to deliver the right personalized content to the right advertisers at the right time. Your leadership will ensure Walmart Connect becomes the partner of choice for SMB advertisers, balancing strategic impact with operational excellence.

What you’ll do...

• Accelerate Activations – Launch high-velocity marketing programs that drive new advertiser activations at scale, prioritizing high-quality segments with the greatest potential for success.

• Strengthen Retention – Develop “always-on” lifecycle programs that deepen engagement, usage, and maximize ROI. Deliver content and recommendations that help advertisers optimize campaigns and build long-term confidence in the platform.

• Implement AI-Supported Marketing Programs – Integrate AI tools into CRM and lifecycle marketing to enhance personalization, optimize campaign delivery, and predict advertiser needs. Use AI to scale insights, content recommendations, and timing for improved efficiency and impact.

• Automate Workflows – Modernize CRM operations by integrating customer data and performance metrics into marketing automation platforms. Reduce manual processes to increase speed, personalization, and scalability of lifecycle campaigns.

• Multi-Channel, Multi-Touch Marketing – Design integrated programs that span owned (email, site, sms , in-app, webinars) and paid media channels. Ensure coordinated messaging and personalized journeys that meet advertisers where they are.

• Institutionalize Experimentation – Build a test-and-learn framework to continually optimize activation and retention strategies. Scale what works, sunset what doesn’t , and embed experimentation into the team’s core operating model.

• Data-Driven Insights – Define and track KPIs, analyze campaign performance, and apply insights to refine strategies. Translate complex data into actionable improvements that enhance advertiser experience and business outcomes.

• Cross-Functional Collaboration – Work closely with Sales, Product/Product Marketing, Marketplace, Business Operations, Analytics, and Brand Marketing to align lifecycle and CRM initiatives with broader business objectives .

• Team Leadership & Inclusion – Lead and mentor a high-performing team, fostering a culture of inclusivity, innovation, and executional excellence. Empower the team to set clear objectives , track KPIs, and bring forward bold ideas.

What we’re looking for

• 8–10+ years of experience in CRM/Lifecycle Marketing for B2B. Proven experience in scaling acquisition and retention campaigns. Experience in retail media is a plus.

• Proven success building and executing data-driven customer journeys that improve acquisition, engagement, and retention.

• Expertise in CRM platforms and tools (Salesforce ecosystem, Sales Cloud, Marketing Cloud, etc.), with experience integrating data across sources for lifecycle programs.

• Deep collaboration with sales and product teams, e xperience designing and implementing AI-supported marketing programs for personalization and optimization.

• Strong track record with multi-channel, multi-touch campaigns (owned, earned, paid) that drive measurable results.

• Analytical and data-driven leader with expertise in defining KPIs, monitoring performance, and translating insights into strategy.

• Exceptional communication and stakeholder management skills, with the ability to navigate matrixed organizations.

• Proven ability to lead inclusive, high-performing teams that foster collaboration and innovation.

Preferred Qualifications

• MBA or advanced degree.

• Previous experience with retail media or digital marketplaces

• Experience building new tools, and processes from the ground up.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart .

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The annual salary range for this position is $143,000.00-$286,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.