Director, Sales - WSS

This hybrid position will be located at our WSS office. Expectations for hybrid in-office schedule is three days a week, Tuesday, Wednesday, and Thursday.

The Director of Sales – is a senior leader responsible for defining and executing WSS’s revenue strategy to drive sustainable growth, profitability, and market expansion. This role leads the sales organization with a focus on strategic planning, operational excellence, team development, and customer relationship management. The Director of Sales partners closely with Executive Leadership to align revenue goals with overall business objectives and ensures disciplined execution across all sales channels.

This position requires a balance of strategic vision and hands-on leadership, with accountability for revenue performance, margin optimization, market penetration, and long-term customer value.

Strategic Leadership & Revenue Growth

• Develop and implement a comprehensive, multi-year sales strategy aligned with company growth targets.
• Establish annual and quarterly revenue goals, sales forecasts, and performance benchmarks.
• Identify new revenue streams, market segments, and expansion opportunities.
• Evaluate competitive landscape, industry trends, and customer insights to inform strategic direction.
• Lead pricing strategy in partnership with Finance to maximize profitability and market competitiveness.

Sales Operations & Performance Management

• Oversee sales pipeline management to ensure accurate forecasting and visibility into performance.
• Implement and monitor KPIs to drive accountability and measurable results.
• Standardize sales processes, tools, and CRM utilization to improve efficiency and reporting accuracy.
• Analyze sales performance data and implement corrective action plans when necessary.
• Ensure disciplined territory planning, account management, and resource allocation.

Team Leadership & Talent Development

• Recruit, develop, and retain a high-performing sales team.
• Set clear performance expectations and conduct regular coaching, feedback, and performance evaluations.
• Build leadership bench strength through succession planning and professional development initiatives.
• Foster a results-driven, customer-focused sales culture grounded in accountability and collaboration.

Customer & Relationship Management

• Cultivate and maintain executive-level relationships with key clients and strategic partners.
• Participate in high-level negotiations and contract discussions.
• Ensure consistent customer engagement strategies that drive retention and long-term loyalty.
• Address escalated customer issues with professionalism and urgency.

Cross-Functional Collaboration

• Partner with Marketing to align demand generation, brand strategy, and promotional initiatives.
• Collaborate with Operations to ensure service levels, fulfillment, and customer experience standards are met.
• Work with Finance on budgeting, forecasting, and margin management.
• Provide regular updates and strategic insights to Executive Leadership.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
• 10+ years of progressive sales experience, including at least 5 years in multi-unit or regional sales leadership.
• Proven success managing geographically dispersed sales teams.
• Demonstrated track record of exceeding revenue targets and driving regional growth.
• Strong understanding of forecasting, pricing strategy, and margin management.
• Experience with CRM systems and sales analytics tools.

OTHER SKILLS and ABILITIES:

• Strong strategic and operational leadership skills.
• Ability to lead and influence across multiple states and markets.
• Excellent communication, negotiation, and executive presentation skills.
• Data-driven decision-making and strong analytical capabilities.
• Willingness and ability to travel within the West Region as needed.
• High level of accountability, integrity, and professional judgment.
• Ability and travel across the region (approximately 40–60%) as needed to support business objectives.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

The annual base salary range is $130,000 - $160,000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the WSS total compensation package, which includes the below.

• Paid Time Off, Paid Parental Leave
• Life, Medical, Dental, and Vision Coverage – Individual and Family Plans
• Self-Development & Recognition Programs
• Bonus Incentive Program
• Advancement Opportunities
• 401k Retirement Plan and HSA Contributions
• 30%-50% Employee Discount - Friend & Family Events
• Community Engagement Opportunities

This is a hybrid position with in‑office work on Tuesday, Wednesday, and Thursday in our Gardena, CA office.

ABOUT WSS:

WSS is the premier footwear retailer in the U.S. doing business in neighborhood-based stores. Consumers trust WSS for the best brands, greatest values and largest selection of athletic, dress, fashion and casual footwear for the entire family. Our large store format enables us to showcase thousands of styles from top name brands like  , , , , , , , etc. In addition, WSS carries high quality private brands augmenting the breadth of selection to deliver amazing value to our customers.

WSS is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.