Marketing & Demand Generation Lead (San Francisco)

Location : Preferred onsite in San Francisco | Remote U.S. acceptable

Seniority : 510 years experience

Start Date : Immediate or within 46 weeks

Reports to : Founding team (CEO)

Team : Will lead the existing marketing team

Overview

We are hiring a Marketing & Demand Generation Lead to own and scale HitPays digital merchant acquisition engine. This is a high-impact, strategic, and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia.

The ideal candidate has experience scaling demand generation for long-tail and SMB-focused digital platforms , and is comfortable both building campaigns hands-on and leading a small team.

Target Profile

510 years in growth marketing, demand generation, or performance marketing

Experience leading end-to-end digital acquisition : strategy, execution, and optimization

Proven success with SMB or long-tail audience acquisition (SaaS, fintech, marketplace, etc.)

Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion

Experience managing a marketing team and collaborating cross-functionally with product and sales

Comfortable with daily 46 hour Asia timezone overlap (especially if remote)

Top Traits to Look For

Strategic thinker with execution muscle willing to get hands-on

Track record of delivering high ROI campaigns and driving efficient CAC

Strong analytical orientation data-led but creative

Experience with funnel ownership (from acquisition through conversion and activation)

Bonus : Experience in cross-border, regulated, or fintech industries

First 90 Days Goals

Audit current funnel and identify quick wins and long-term priorities

Launch performance campaigns across 23 key channels / markets

Drive measurable improvements in CAC and qualified merchant sign-ups

Build and manage campaign performance dashboards

Align the marketing teams execution plan with company growth goals

Compensation / Logistics

Full-time

Competitive base salary and equity

Visa sponsorship available (for SF-based hires)