Director, HCP Non-Personal Promotion

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.

Gilead is seeking a Director, HCP Non-personal Promotion Marketing for a market-leading blockbuster brand. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to drive continued market leadership for a brand that has set the standard in its category and continues to do so over seven years post-launch while supporting growth of the broadening Gilead HIV Treatment portfolio.

As the HCP NPP Marketing Lead, you will:

• Drive bold, creative digital and omnichannel campaigns that educate HCP and drive product adoption

• Optimize promotional effectiveness across channels and lead targeted HCP segmentation

• Be at the forefront of healthcare innovation, leveraging cutting-edge technology

If you are passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Role Overview & Responsibilities:

• Develop the NPP omnichannel (POA) in partnership with HCP promotional team with a focus on balancing the needs of the broader HIV treatment portfolio.

• Develop and oversee execution of a comprehensive non personal promotional strategy.

• Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel HIV treatment for non-personal business objectives

• Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution

• Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution

• Develop and lead key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration within a portfolio of HIV treatment products

• Drive execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.

• Implement product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy

• Gain approval for marketing materials through internal review process through Promotional Review Committee (PRC)

• Work cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders

• Analyze complex brand opportunities and provides logical recommendations; leads any required action planning.

• Ensure that all marketing activities are in compliance with regulatory and legal requirements.

• Manage the non-personal promotion marketing budget and project timelines

Competencies and Expertise Required

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred

• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities

• Experience with marketing strategy, sales and regulatory policies and practices

• Ability to conceive, develop and implement multi-dimensional marketing and business plans

• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution

• Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials

• Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials

• Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking

Qualifications and Preferred Experience

Required:

• Bachelor’s degree with at least 12 years of marketing experience, or

• Master’s degree or PhD with at least 10 years of marketing experience

Preferred:

• An MBA with 10+ years of pharma/biotech marketing experience

• Experience in product launch and portfolio management

• Knowledge of pharmaceutical regulatory requirements impacting marketing materials

• Prior experience with advertising, digital, or communications agencies is advantageous

People Leader Accountabilities:

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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