Staff Product Marketing Manager, Messaging Strategist

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

About the Role

We are looking for a Product Marketing Messaging Strategist to drive the storytelling behind our quarterly product launches. This role sits at the intersection of product marketing, product management, marketing, and enablement. You’ll be responsible for transforming detailed product information into simple, compelling narratives that connect with both internal field teams and external audiences.

The ideal candidate is equal parts strategic storyteller and content creator —able to zoom out and align with our company’s top-down messaging strategy, while also zooming in deep into a technically diverse product set with diverse buying personas.

What You’ll Do

• Craft overarching launch narratives: Develop a unified, clear, and consistent storyline for quarterly releases that resonates across field, customer, and prospect audiences.
• Translate product detail into narrative: Take bottoms-up feature information and distill technical details into content that is engaging and easy to understand while connecting it to customer pain points, industry trends, and overarching messaging.
• Create High-Impact Content: Develop high-impact launch assets by distilling technical complexity into engaging presentations, multimedia content, and speaker notes.
• Build and Refine Processes : Create and drive a scalable framework and process to partner with leaders and their teams to ensure alignment from start to finish.
• Collaborate cross-functionally: Partner closely with Product Marketing Managers, Product Management, Field Enablement, and Marketing to ensure release narratives are aligned and impactful.
• Maintain consistency: Ensure all launch content reflects brand voice, positioning, and corporate narrative.
• Measure effectiveness: Track and report on content engagement and adoption, using insights to continuously improve.

Qualifications:

• 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Exceptional storytelling skills, with the ability to translate complex technical concepts into clear, compelling, and impactful messages for a variety of audiences.
• Excellent communication skills with a proven ability to clearly communicate with senior management, program stakeholders, and business unit leaders
• Strong leadership, interpersonal, and team skills to lead staff, colleagues, and cross-functional teams 
• Possesses a high sense of ownership and accountability, with a proven ability to navigate ambiguity and drive projects from concept to completion
• An analytical and detail-oriented professional with a passion for building scalable processes that improve team efficiency and project clarity.

#LI-Hybrid

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $147,000—$221,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: .

The annual base salary range for this position for candidates located in Canada is between: $117,000—$175,000 CAD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

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