Product Manager, Acquisition, Gemini App
Snapshot
The Growth & Discovery Team is the engine responsible for driving massive user and revenue expansion for Gemini across all audiences—consumers, businesses, and developers. Operating across the full user lifecycle, the team executes a comprehensive strategy that spans Acquisition (getting people in), Activation (getting them to their "aha" moment quickly), Retention (making Gemini indispensable through feature discovery and valuable use cases), and Expansion/Monetization (converting engaged users into subscribers). We accomplish this through a combination of in-product funnel optimization, global performance marketing, disciplined experimentation powered by an advanced platform, and the exploration of novel growth loops and distribution channels like Viral Sharing and Emerging Markets, ultimately building the essential systems and infrastructure to ensure scalable, efficient, and AI-powered growth for the entire Gemini ecosystem.
About Us
Artificial Intelligence could be one of humanity’s most useful inventions. At Google DeepMind, we’re a team of scientists, engineers, machine learning experts and more, working together to advance the state of the art in artificial intelligence. We use our technologies for widespread public benefit and scientific discovery, and collaborate with others on critical challenges, ensuring safety and ethics are the highest priority.
The Role
The Product Lead for Acquisition at Gemini will define and execute the global product strategy for acquiring, onboarding, and converting new users into high-value, long-term customers for the Gemini platform. In this role, you will operate at the intersection of product, growth marketing, and data science, owning the entire top-of-funnel experience from initial out-of-product touchpoints (e.g., paid media, SEO) to the in-product activation journey. Success requires a strategic focus on building scalable, AI-native acquisition tooling, managing complex funnel optimizations, and leveraging deep cohort and LTV analysis to drive efficient, sustainable, and accelerated growth across global markets.
Key responsibilities:
- Define and Own the Acquisition Product Strategy: Establish the vision, roadmaps, and OKRs for the top-of-funnel platform, ensuring alignment with Gemini’s overall user growth and monetization objectives
- Lead AI-Native Acquisition Tooling: Partner with Engineering and Data Science to design, build, and continually refine automation and optimization algorithms for creative operations, bidding, and campaign management across all performance marketing channels
- Oversee Full-Funnel Optimization: Be accountable for the end-to-end acquisition experience, from external traffic sources (search, social) through in-product sign-up and initial activation flows, maximizing conversion efficiency
- Establish Advanced Measurement and Attribution: Develop and refine the data architecture and attribution models necessary to accurately measure the impact of product changes and marketing investments on key metrics like CAC, LTV, and retention
- Drive a Culture of Rapid Experimentation: Champion a rigorous A/B testing framework—defining clear hypotheses, establishing measurement plans, and translating conversion insights into scalable, documented playbooks
- Manage Financial Strategy and Tradeoffs: Integrate closely with Finance and Business Intelligence to provide acquisition inputs for forecasting, budgeting, investment pacing, and balancing growth targets against efficiency and payback goals
- Develop AI-First Creative Systems: Collaborate with Design and Marketing to build fast, scalable creative prototyping systems that leverage generative AI to rapidly test and iterate on high-performing ad assets and messaging
- Identify and Validate Whitespace Growth: Systematically leverage market data, competitive intelligence, and user research to identify new audience segments and regional opportunities, leading the product effort to expand coverage and localization
- Integrate SEO Strategy into Product: Define and execute a platform vision for optimizing organic acquisition, ensuring the Gemini product structure and content is technically and strategically aligned to rank effectively in third-party search engines
- Lead and Mentor a High-Performing Team: Recruit, develop, and lead a growing team of product managers and specialists, fostering a culture of data-driven decision-making, ownership, and cross-functional excellence
About You
In order to set you up for success as a Growth & Discovery Product Manager for GeminiApp at DeepMind, we look for the following skills and experience:
- Consumer Growth Leadership: 7+ years of Product Management experience with a proven, measurable track record of delivering highly successful, 0-to-1 consumer products and driving key growth metrics (Acquisition, Retention, Monetization)
- Strategic Accountability: Extensive experience setting a clear product and business strategy, securing executive buy-in, defining necessary resourcing, and operating with full accountability for the outcomes on a global scale
- Founder Mindset & Action Bias: You operate with a true startup/founder mentality, demonstrating a fierce bias toward action, a mastery of ambiguity/simplification, and a relentless willingness to tackle problems hands-on
- Customer Obsession & Simplicity: Possess a deep customer obsession and an ability to take on complex, deeply technical challenges, translating them into elegant, simple, and delightful user experiences
- Technical & Analytical Rigor: Familiarity with systems thinking, a deep fluency in analytics, experiment design, funnel optimization, and a solid understanding of software development processes and concepts
- High-Bar Influence: Maintain a relentlessly high bar for your own contributions and those of your team, possessing the leadership and communication skills to effectively manage and align senior executives and cross-functional teams
In addition, the following would be an advantage:
- A true passion for Google DeepMinds mission, our products and AI field
- You have a knack for taking on complex product challenges and finding elegant solutions that are delightfully simple for our users
- You are biased toward action, a great collaborator, a master disambiguator/simplifier, and constantly pushing toward clarity and delivery. You never hesitate to roll up your sleeves and tackle something hands-on
- Experience leading geographically distributed cross-functional teams in an energetic, high octane environment
- Ph.D., M.S. or Bachelors degree in Math, Economics, Bioinformatics, Statistics, Engineering, Computer Science, or other quantitative field
- Extensive experience setting and delivering on a strategy you crafted, where you were accountable for the outcomes
- You have a knack for taking on complex product challenges and finding elegant solutions that are delightfully simple for our users
- From your own contributions to the people you work with, to the products you work on, you have a never-ending desire to grow and learn
- Consumer growth experience with a track record of delivering highly successful and innovative products
The US base salary range for this full-time position is between $227,000 USD - $320,000 USD+ bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.
At Google DeepMind, we value diversity of experience, knowledge, backgrounds and perspectives and harness these qualities to create extraordinary impact. We are committed to equal employment opportunities regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, pregnancy, or related condition (including breastfeeding) or any other basis as protected by applicable law. If you have a disability or additional need that requires accommodation, please do not hesitate to let us know.
Note: In the event your application is successful and an offer of employment is made to you, any offer of employment will be conditional on the results of a background check, performed by a third party acting on our behalf. For more information on how we handle your data, please see our Applicant and Candidate Privacy Policy
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