SKIMS Director, Organic Growth (SEO & GEO)
- Develop and execute a holistic global SEO + GEO/AEO strategy aligned to SKIMS business goals, balancing technical and content initiatives.
- Partner closely with Digital Product, Engineering, Site Merch and Creative/Brand to ensure SEO is embedded into the digital roadmap, site experiences, and campaign planning.
- Monitor, analyze, and report organic performance to leadership and cross-functional teams. Clearly communicating results, trends, risks, and future opportunities while owning outcomes end-to-end.
- Serve as the resident search expert by staying ahead of algorithm shifts and industry trends, educating internal teams and external partners, and managing agencies/contractors through influence and strong operating cadence.
- Own local listings as a dedicated organic growth lever and drive store reputation visibility initiatives in partnership with Retail and Customer Experience teams.
- 7+ years of SEO experience with a proven track record of driving significant organic growth through a deep expertise in both technical and content strategies.
- Strong proficiency in platforms including Google Search Console, SEMrush, Botify (or equivalent enterprise crawling tools), and emerging AI search measurement platforms.
- Demonstrated curiosity and innovation in the evolving search landscape, AI, GEO/AEO, and the evolving search landscape, with specific examples of experimentation and impact rather than surface-level familiarity.
- Highly operational mindset with the ability to roll up sleeves to build new processes, workflows, reporting systems, and scalable execution rhythms across teams and agency partners.
- Up to 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
- Free weekly catered lunch at HQ - M/T/W/Th
- Dog-Friendly office on a Thursday and Friday
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
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