Senior Manager, Marketing Operations

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

We are looking for a Senior Manager – Marketing Operations with strong expertise working with the Braze customer engagement platform for business-to-consumer campaigns spanning Fox brands. This position will have lead responsibility for building out and executing campaigns, canvases, and automations for email, mobile push notification, browser notification, and content card campaigns/channels. It will also drive requirements for and oversee systems and data integrations that enable sophisticated lifecycle and communication campaigns. It interfaces primarily with Marketing partners accountable for campaign business results, and data platform and product teams.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop requirements and use cases for new data feeds or integrations to expand capabilities and improve performance; review, test, and sign off on delivery.
• Build new campaigns, automations, and canvases spanning email, mobile notifications, browser notifications, in-app banners, and content cards with Braze.
• Constantly review the Braze data ingestion process to ensure that we can execute sophisticated campaigns while efficiently using Data Points.
• Identify opportunities to increase campaign efficiency by implementing automation, developing new CRM solutions, and integrating new data sources
• Act as a consultant and technical expert on the Braze platform to serve marketing stakeholders' needs
• Monitor reporting to ensure campaigns are executing and delivering as expected, and drive troubleshooting and resolution if and when required.

WHAT YOU WILL NEED

• 5+ years of experience in CRM / direct marketing in a fast-paced consumer environment, ideally within a digital based subscription business.
• 3+ years of hands-on experience with the Braze platform specifically
• 3+ years of project management skills with the ability to manage multiple tasks involving internal and external partners. Project management certification a plus.
• Hands on experience with the following channels (at scale): email, push, in-app banners, browser notifications
• Proven history of implementing and improving Braze processes, including training new users.
• Basic understanding of SQL and database relationship management.
• Experience using HTML to build and personalize marketing communications.
• Experience working with product, tech and data teams for database marketing, data / tech requirements gathering and driving integration with CRM technologies.
• Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships.
• Positive attitude and ability to operate in a fast-paced environment with ambiguity.

NICE TO HAVE, BUT NOT A DEAL BREAKER

• 3-5 years of relevant work experience with Digital, Media, and Entertainment
• A Bachelor’s degree.
• Experience managing and leading a team

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