Associate Director, Sleep Marketing (Remote) (Palo Alto)

As a key member of the sleep marketing team, this person will lead the strategy and execution across multiple scientific communications channels on the HCP Marketing Team for Xywav. This role will include leveraging data to make informed strategic and executional decisions relating to both disease education and branded campaigns. Serving as a team player, showing up as a leader, and demonstrating the Jazz corporate values daily will be critical success factors to the role.

Core Functions & Expectations: Seeking a team-player who can flex both strategic and tactical expertise across scientific communications channels including, national sleep congress, regional sleep congresses, peer-to-peer medical education opportunities, and HCP advocacy activities. This person will report to the Head of HCP Marketing for Xywav.

• National/Regional Sleep Scientific Congresses: Lead the development of congress presence strategy, and execution of customized content across congress booth presence, sponsorships, and product theaters.
• Peer-To-Peer Medical Education: Lead the strategy and development of both unbranded and branded medical education decks. Lead approval process and execution efforts relating to speaker bureau, including updating/evolving content, managing speaker bureau needs, and planning and executing speaker training events.
• HCP Advocacy: Lead the development of an HCP Advocacy strategy and execute HCP advocacy plan.
• Performance Measurement: Lead the development and coordination of performance measurement and reporting across responsible assets and KPIs to ensure asset messaging/campaign/creative is effectively delivering on brand objectives
• Operations: Lead coordination and planning of PMRC reviews relating to applicable work; responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department, as needed. Work cross functionally to plan and coordinate efforts with sales teams.
• Marketing Plan Execution: Work with the marketing team and other functions to execute and refine HCP tactical plan with the goal of driving adoption of the product among target audiences; participate in the development and execution of the annual brand planning process. Build, coordinate, and orchestrate a cross-functional view of full market activities and activations.
• Strategic Thinking: Think strategically across indications to identify opportunities to align and further complement efforts to maximize investments
• Brand and Company Stewardship: Represent the brand vision and marketing team objectives at all times; adhere to regulatory, medical and compliance marketing parameters, and contribute to the teams positive culture

Qualifications:

• Bachelors degree in life sciences or a related discipline; MBA is desirable
• 5+ years previous US pharmaceutical HCP marketing experience
• Demonstrated record of effectively working in cross-functional team
• Strong teamwork skills
• Demonstrated strong communication skills
• Demonstrated problem-solving and decision-making capabilities
• Demonstrated strong analytical, planning, project management and organizational skills
• Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions
• The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary

Preferred:

• Specialty pharmaceutical marketing experience
• HCP personal and/or non-personal marketing experience