SEM (Search Engine Marketing) Product Manager

About NewsBreak

NewsBreak is the content intelligence platform shaping the future of local information. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information experiences powered by advanced AI, recommendation systems, and adtech.

We're proud to be a Great Place to Work®-certified company, home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

If you’re a Dreamer, a Builder, an Innovator, we’d love to hear from you!

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We are looking for a dynamic and innovative SEM (Search Engine Marketing) Product Manager with solid expertise in paid search acquisition. The ideal candidate will leverage keyword strategy, bidding optimization, and data analysis to drive high-quality traffic and maximize conversions.

Responsibilities

• Manage and optimize paid search campaigns on Google Ads, Bing Ads, and other search engines to acquire quality web traffic.


• Conduct keyword research, grouping, and bidding optimization to improve account structure and campaign performance.


• Design and execute A/B tests on ad creatives, copy, and landing pages to improve CTR and CVR.


• Monitor, analyze, and report on SEM metrics (CTR, CVR, CPC, CPA, ROAS) to ensure data-driven decision-making.


• Collaborate with SEO, content, product, and analytics teams to drive holistic growth strategies.


• Track user journey and conversion funnel performance with analytics tools (Google Analytics, Adobe Analytics, etc.).

Requirements

• Bachelor’s degree or higher in Marketing, Business, Statistics, Computer Science, or a related field from a well-recognized institution (top university preferred).


• 3+ years of experience in SEM or paid search marketing, with proven ability to manage large-scale campaigns.


• Hands-on experience with Google Ads, Bing Ads, and other major search platforms.


• Strong analytical and quantitative skills; proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Data Studio).


• Excellent communication skills and ability to collaborate cross-functionally.

Nice to Have

• Experience running SEM campaigns in international markets, with multi-regional execution knowledge.


• Familiarity with attribution and analytics tools (Google Analytics, AppsFlyer, Adjust, Branch).


• Demonstrated success in improving ROI and reducing acquisition costs in paid search.


• Understanding of how SEM and SEO work together to drive sustainable growth.


• Hands-on experience exploring SEM acquisition strategies for AI products.

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$182,000 - $220,000 USD