Store Manager for - Emeryville, CA, US - location

Store Manager

Date: Jan 8, 2026

Company: Tapestry

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

Responsibilities

• Understand organizational objectives and make decisions that align with Company priorities and values
• Endorse, model and develop the team to deliver Coach’s Selling and Service expectations
• Manage sales strategies, initiatives and growth across all categories
• Flex store business strategies and personal selling techniques to contribute to overall store and financial results
• Maximize floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers
• Set and communicate sales/productivity goals for the team, track store performance and achieve sales through the team
• Hold the management team accountable for floor supervisor productivity, personal productivity and management contribution
• Own and commit to delivering results; actively monitor personal and store metrics
• Drive business through sales strategies, clienteling, sourcing new customers and maintaining ongoing productive relationships with customers
• Develop a clienteling strategy in partnership with the District Manager and implement and monitor it over time
• Understand changes in the local market and support execution of local sales strategies and tactics
• Build credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends
• Act as a brand ambassador in the local market/mall to drive brand loyalty and business (e.g., charity events, local associations, mall initiatives)
• Coaches team on incorporating trends into their selling experience
• Influence customer purchase decisions by balancing patience and assertiveness
• Resolve customer problems and meet customer needs in a timely manner through solution‑oriented and forward‑thinking approaches
• Encourage team to build long‑term relationships with customers to drive business
• Develop both self and individual product knowledge skills and remain aware of current collections
• Protect and drive the needs of the business at all times
• Recruit and hire accordingly to understand the positive sales impact staffing has on the business
• Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilize Company tools
• Ensure all daily tasks are completed without negatively impacting service of Coach standards

Workplace and Environment

• Create enthusiasm and positivity for a shared vision and mission
• Lead by example and demonstrate confidence when managing the store
• Take initiative; have a high level of ownership and accountability for results
• Approach challenges in a direct and timely manner and take action to course‑correct when appropriate
• Build trusting relationships with peers and team; act as advocate for the team and Brand
• Be adaptable and flexible to change; switch gears based on the needs of the business
• Welcome feedback and adapt behaviors appropriately
• Maintain a calm and professional demeanor at all times; foster teamwork and collaboration
• Create short and long‑term strategies to achieve personal metrics and performance
• Use available resources to make informed decisions and partner when necessary
• Delegate and empower others; recognize and value individual performance and communicate appropriately
• Evaluate performance of all team members and provide consistent, timely feedback; create and modify action plans for continuous staff development
• Recruit, interview, select, onboard and retain top talent; create a talent bench strength
• Acknowledge and reinforce the importance of all roles contributing to store success

Operations

• Manage daily operational tasks according to Coach standards including selling, service, payroll, HR and loss prevention
• Demonstrate strong business acumen; strategically forecast, plan and budget to the needs of the business (e.g., payrolls, staffing)
• Write schedules to maximize business by assigning right people, right place, right time
• Interact and communicate with supervisor(s) regularly to keep them informed
• Maintain interior and exterior upkeep of the building with corporate partnership
• Understand and use all retail systems and reporting tools; adhere to all policies and procedures
• Leverage Coach’s tools and technology to support relationship building and clienteling efforts; drive sales and achieve goals

Qualifications and Requirements

• Experience: 1 to 3 years of previous Store Manager experience in a luxury retail service environment preferable; current knowledge of fashion trends and competition
• Education: High school diploma or equivalent; college degree preferred
• Technical: Proficient with MS Office (Word, Excel, PowerPoint, Outlook); experience using retail systems (labor management, inventory, sales reporting)
• Physical: Ability to communicate effectively; mobility to maneuver sales floor and stock room; reach, bend, climb for merchandising; lift up to five pounds regularly, up to fifty pounds for product transactions
• Schedule: Ability to work a flexible schedule (nights, weekends, busy seasons, high‑traffic days)

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Coach is an equal opportunity and affirmative action employer.

Our Competencies for All Employees

• Courage: Provides direct, complete feedback; faces issues quickly and directly; takes necessary negative action when required.
• Creativity: Generates new and unique ideas; links unrelated concepts; adds value in brainstorming.
• Customer Focus: Meets expectations of internal and external customers; uses customer info for improvements; builds trust.
• Dealing with Ambiguity: Handles change; shifts gears comfortably; acts without complete picture; manages risk and uncertainty.
• Drive for Results: Exceeds goals; consistently top performer; bottom‑line oriented; pushes self and others.
• Interpersonal Savvy: Relates well to all; builds rapport; uses diplomacy to diffuse tension.
• Learning on the Fly: Learns quickly; versatile; experiments for solutions; grasps underlying structure of tasks.

Our Competencies for All People Managers

• Strategic Agility: Sees future clearly; anticipates consequences; creates competitive strategies.
• Developing Direct Reports and Others: Provides challenging tasks; engages in development discussions; builds career plans.
• Building Effective Teams: Blends people; fosters morale; shares wins; encourages accountability.

Americans with Disabilities Act (ADA): Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require accommodating the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or [email protected].

Visit Coach at

Work Setup

BASE PAY RANGE $70,000.00 to $111,000.00 Annually

*Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations.

General Description of All Benefits: Our company offers health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees may enroll in a 401(k) plan and receive paid time off for wellness and vacations. For additional information, see U.S. Store Compensation & Benefits.

General Description of Other Compensation: Eligible employees can receive discounts on certain products and incentive compensation.

Job Segment: Retail Manager, Retail Operations, Store Manager, Brand Ambassador, Retail, Marketing