MarTech Data Product Manager

The Martech Data Product Manager role resides in CTO (Chief Technology Office) organization within the Enterprise Systems & Employee Technology (TPX) team that enables platform experiences for our workforce to engage the consumers and merchants. In this role, you will help shape the future of customer-centric marketing by building and scaling a 360-degree view of the customer using Adobe Experience Platform (AEP) and Real-Time CDP As the Martech Data Product Manager, you will enable seamless integration, activation, and optimization of customer data, empowering marketing teams to deliver personalized experiences across multiple channels. Bachelor's degree in Computer Science, Marketing, Data Science, or a related field. At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms. Familiarity with Customer Data Platforms (CDPs), preferably Adobe Experience Platform and Real-Time CDP, and a solid understanding of data integration processes. Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies. Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI). Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels. Exceptional problem-solving skills, attention to detail, and a proactive attitude. Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices for managing customer data. Bonus: Experience with agile methodologies, project management, and industry-specific trends in marketing and data governance. Subsidiary: Customer Data Integration: Partner with cross-functional teams to design, implement, and manage customer data workflows within the Adobe Experience Platform (AEP) and Real-Time CDP Requirement Gathering: Collaborate with stakeholders to translate business needs into actionable data enablement strategies. Data Mapping & Transformation: Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in AEP. Stakeholder Collaboration: Act as the bridge between marketing, IT, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility. Data Governance & Quality Assurance: Conduct regular audits to ensure data accuracy, compliance, and alignment with organizational standards. Testing & Validation: Collaborate with QA teams to create robust test cases and validate data integrations for optimal functionality and performance. Documentation: Create and maintain comprehensive documentation for workflows, data dictionaries, entity relationships, and integration processes.