Digital Marketing Coordinator

About PlumpJack Collection of Wineries

The PlumpJack Collection of Wineries is rooted in a spirit of innovation and refined hospitality, with a portfolio that includes some of Napa Valley’s most respected estates—PlumpJack, CADE, Odette, Adaptation, and 13th Vineyard. With three decades of experience in luxury wine and hospitality, our team thrives on passion, integrity, and approachability.

Role Overview:

The Digital Marketing Coordinator is a highly creative, hands-on role supporting and elevating the PlumpJack Collection’s social and paid digital marketing across all winery brands. This position focuses on executing digital campaigns, creating compelling photo and video content, managing day-to-day social channels, and leading paid media efforts.

The role requires regular on-site winery visits and local event attendance to capture real-time content and actively engage with our online communities. The primary goals are to support new customer acquisition, grow engagement and brand awareness, and contribute to ecommerce and wine club sales conversions.

Primary Responsibilities:

• Create, schedule, and publish social media content across Instagram, Facebook, and LinkedIn, including photo, video, reels, stories, and short-form video.
• Manage digital campaign calendars aligned with brand initiatives, launches, and events.
• Capture and edit original photo and video content at winery properties and local events.
• Write clear, brand-aligned copy for social posts, ads, and community engagement.
• Support the planning, execution, and optimization of paid media campaigns across Meta and Google platforms.
• Develop ad creative, audience targeting, messaging, and testing strategies to improve performance and ROI.
• Monitor social channels, respond to comments and messages, and actively engage with online communities.
• Track and report on digital performance metrics, supporting optimization of content and paid campaigns.
• Collaborate cross-functionally to ensure digital efforts support brand, ecommerce, and wine club goals.
• Support overall marketing and sales goals, activations, and annual plans, including launches, promotions, and events.
• Monitor social trends, platform updates, and competitive activity to continually evolve content and engagement strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 1–3 years of hands-on experience in digital marketing, social media, or content creation for consumer or lifestyle brands (wine, hospitality, or luxury experience strongly preferred).
• Proven experience managing Meta Ads Manager and Google Ads.
• Strong content creation skills, including photography, video capture, and editing for social platforms.
• Excellent copywriting and storytelling abilities, with a strong understanding of brand voice and audience tone.
• Proficiency in social scheduling tools, Canva, and/or Adobe Creative Suite.
• Analytical mindset with experience using performance metrics to guide creative and budget decisions.
• Highly organized, self-directed, and comfortable working in a fast-paced, multi-brand environment.
• Willingness and ability to regularly travel to winery locations and attend local events for real-time content capture.

Why Join Us?

This is an opportunity to play a meaningful role in growing social and paid media for an iconic collection of Napa Valley wineries and make a visible impact on brand engagement and sales. You’ll work closely with a collaborative marketing team, spend time on-property capturing authentic moments, and help shape how our brands connect with both new and loyal customers through digital storytelling.

Additional Details:

This is a full-time, in-office position based in Napa Valley. Candidates must be available for regular on-site winery visits and occasional evenings or weekends for events and content capture.