CDP Solutions Specialist - Santa Monica, 90404

CDP Solutions Specialist - Santa Monica, 90404, United States of America

How we LEAD:

Drive cutting-edge customer data solutions that shape how the world’s leading music company understands and engages its audience. As the CDP Solutions Specialist, work with top-tier marketing, data, and tech teams to unify customer data, build smart segments, and power personalized journeys. This role blends advanced CDP expertise, data delivery, AI-driven insight and strong data analysis skills in a fast-paced, creative environment. You will be instrumental in turning raw data into strategic assets that revolutionize customer interaction and personalize the fan experience globally.

How you'll CREATE:

• Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement.

• Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value.

• Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies.

• Support data governance, privacy, data quality, and performance best practices across all customer data flows.

• Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)

• Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance.

• Stay at the forefront of CDP trends, marketing technology, and emerging data strategies.

• Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP.

Bring your VIBE:

• 8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms.

• Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools.

• 3+ years of professional experience in end-to-end data analysis, leveraging expert-level SQL for complex data analysis.

• Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions

• Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data.

• Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization.

• Strong communicator with a passion for innovation and teamwork in a creative setting.

• Bachelor's in Computer Science, Data Science, Marketing Tech, or equivalent experience.