Director of Leisure Sales - Cavallo Point and Post Ranch Inn
- To achieve personal and team goals to promote and sell retail/luxury business – consortia, FIT, host agencies and travel advisors, wholesalers and business travel.
- To satisfactorily perform routine functions of a sales director, including preparing and negotiating contracts; conducting site tours; traveling; attending tradeshows, entertaining, designing and implementing sales and marketing campaigns and action plans; aiding in creating and implementing promotions; maintaining business contacts; and ensuring customer satisfaction.
- Work with the Director of Revenue Management to audit all GDS, Leisure and BT programs to ensure they are loaded and bookable - creating an exceptional client experience in the luxury market.
- Manage existing accounts to maintain and grow revenue streams.
- Develop sales strategies and action plans to achieve monthly and annual revenue targets.
- Conduct site inspections and property tours for prospective clients and travel advisors when on property. DOS, sales managers and leisure sales reservations coordinator to assist in site inspections when applicable.
- Direct and support the on-site leisure sales reservations coordinator to monitor and manage VIP and travel advisor bookings and arrivals, rate, room blocks, and special requests.
- Ensure bookings from retail/luxury clientele are appropriately accommodated to assure the highest level of guest experience.
- Represent the hotels at trade shows, networking events, and industry functions.
- Collaborate with marketing to align messaging and promotional efforts.
- Maintain accurate records in CRM systems and prepare regular sales reports.
- Monitor competitor activity and adjust sales strategy accordingly. Be up to date on competitor offers and be innovative in creating proprietary offers and promotions.
- Actively participate in sales and marketing meetings sharing action plans and results on direct sales efforts.
- Promote and comply with all policies and procedures of Cavallo Point and Post Ranch Inn
- 3-5 years of experience in luxury sales in a 4–5-star hotel environment.
- Bachelor’s degree in hospitality/hotel management, business, marketing, or related field preferred but not required.
- Proven success in a B2B sales environment and comfort working with affluent clientele.
- Strong presentation, negotiation, and interpersonal communication skills both verbal and written.
- Understanding of high-end guest expectations and white-glove service standards.
- Self-motivated, goal-oriented, and able to thrive in a fast-paced environment.
- Familiarity with CRM, PMS, AI research and strategic business platforms, including Amadeus, Opera, Agency 360, and SynXis booking/reservation systems.
- Computer and software proficiency with MS Word, Excel and PowerPoint.
- English fluency required.
- Travel required.
- Requires an understanding of the operations of all departments in the hotel, and what role each department plays in FIT business.
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