Temporary Marketing and Digital Supervisor

Description

Temporary Marketing & Digital Supervisor

Petaluma, CA

McEvoy Ranch is a 550-acre, third generation family-owned working farm in Petaluma, California. Inspired by her love of Tuscan olive oil, founder Nan McEvoy imported 1,000 seedlings from Italy in 1990, determined to produce the same top-quality olive oil in the rolling hills of California's northern coast. Over three decades later, the ranch is known for its estate-milled Organic Extra Virgin Olive Oils, Olio Nuovo, and a wide range of flavored olive oils produced using the Agrumato Method. As one of California's oldest olive oil ranches, we work to create a self-sufficient and balanced ecosystem nurtured by diverse plant and animal populations. Our orchards are tended following organic regulations, and a composting system ensures that all ranch waste products, including the spent olives, are converted into compost that nurtures the soil. Our onsite tasting room welcomes guests, offering an opportunity to sample olive oils and take in the beauty of the ranch. In addition to producing award-winning extra virgin olive oils, we produce small-lot wine and pantry essentials, including olive oil-based spreads, vinegar, mustard, honey, and olive oil-based beauty products under the name ODE Olive Oil Beauty. Our entire product line can be found at McEvoyRanch.com.

DESCRIPTION

The Temporary Marketing & Digital Supervisor will be a crucial member of the McEvoy Ranch team. The role will support the Chief Marketing Officer’s goals of increasing online awareness and exceeding sales forecast through digital-first, creative, SEO optimized content.

In this role you will:

Working with CMO to develop and implement marketing plans across all product lines.

Drive new and current product marketing including management of seasonal calendar, product/eblast/web copy, photography, and Graphic Designer’s project list.

In conjunction with CMO and Hospitality Director, drive the development of all Ranch Tasting Room, Event, & Club marketing including communication, advertising, collateral, photography, and materials.

Supervise 3 team members: Content Creator, Sales & Marketing Associate, and Web Developer.

Develop and manage all promotional offers, including analysis of programs, and adjust future programming to drive sales and reach goals.

Oversee online marketing efforts and work with Web Dev to update the website and create online strategies to exceed goals.

POSITIONS DETAILS

20 hours per week, part-time position

Pay range: $33 - $35/hour depending on experience

Expected Coverage: Mid May 2025 - September 2025 (with possibility of extension)

Position may be remote

REQUIREMENTS

To be eligible for this position, the applicant must meet the minimum qualifications.

EDUCATION: BA degree in English arts, science, business, marketing or related field preferred.

RELEVANT EXPERIENCE: 4-8 years of increasing responsibility in marketing efforts

COMPUTER SKILLS: Proficient with Microsoft Office Suite, Email & Internet, Meta, YouTube, TikTok, and Pinterest. Experience in Klaviyo & Attentive is a plus.

QUALIFICATIONS, SKILLS AND CAPABILITIES

Ability to work both autonomously for extended and as part of a team

Extremely detail oriented and skilled in prioritizing projects & time

Ability to work a flexible schedule (including nights and weekends)

Computer literacy with Microsoft Office Suite.

Fluency in English, both written and verbal

Requires a personal home office; Computer, docking station, and other equipment may be provided.

PHYSICAL DEMANDS/WORKING CONDITIONS

Sustained movement of hands and fingers on a computer keyboard

Frequently makes use of the senses of vision, sound, smell, taste, and touch

May lift and/or move up to 40 lbs.