Paid Social Team Lead
Description: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead, Facebook, LinkedIn and TikTok Ads to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s paid social ad campaigns. Our ideal candidate has a passion for and past experience in paid social media. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis. Responsibilities
- Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
- Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
- Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
- Help guide creative based on performance and results if required
- Monitor and proactively optimize on-going campaigns for various clients
- Assign work to your team of traffickers
- Coach your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them.
- Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
- Ensure all deliverables meet our service level agreements
- 3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration.
- Exhibit strong attention to detail and comprehensive follow through
- Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
- Proven experience creating and implementing offline media, social media / real-time marketing campaigns
- Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn.
- Work efficiently, are dependable and have an entrepreneurial spirit.
- Team player who helps contribute wherever needed
- Ability to thrive in fast paced, dynamic environment
- Experience with Leadbridge
- Strong communication skills in English - Professional level
- Facebook Blueprint Media Buying Professional Certification required by month 3 of employment
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
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