Principal Product Marketing Manager - Frame.io (San Francisco)

JOB LEVEL P50

EMPLOYEE ROLE

Individual Contributor

Frame.io, now part of Adobe, is transforming how creative teams collaborate. As one of Adobes fastest-growing solutions, Frame.io brings together creators, their broader teams, and clients in powerful new ways.

This role offers a chance to shape the future of creative workflows . As Principal Product Marketer, this position leads go-to-market strategy, core messaging, and pricing/packaging for Frame.io. Its a strategic, cross-functional roleconnecting customer needs with product vision and crafting compelling stories that resonate in a dynamic market.

What This Role Involves

• Drive launch strategies and messaging for product releases, collaborating across marketing, studio, and design teams

• Define pricing and packaging strategies aligned with evolving capabilities and customer segments

• Own and evolve product positioning and value propositions across key channels

• Monitor market shifts and competitive trends to inform go-to-market strategy

• Influence product roadmap through customer insight and market research

• Develop customer campaigns and highlight success stories that showcase real-world value

What Helps Drive Success Here

• BA/BS Degree in Marketing, Business is preferred OR 15+ years of experience in Product Marketing or equivalent practical experience.

• Strategic leadership and ownership of complex marketing initiatives

• Strong cross-functional collaboration, especially with product and creative teams

• Skill in building clear, engaging narratives for diverse audiences

• Data-savvy mindset to guide decisions and measure results

• Familiarity with creative tools or workflows (video post-production and design are a plus)

• A collaborative, open-minded approach to feedback and iteration

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. Were glad that youre pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile dont forget to include your uniquely Adobe experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles youre interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youre looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

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