Campaign Manager, Performance Marketing - Santa Monica, 90404

Campaign Manager, Performance Marketing - Santa Monica, 90404, United States of America

How we LEAD:

Universal Music Group is seeking a Campaign Manager to execute and optimize always-on paid media for IGA’s frontline D2C roster. This role will report into the Global Media Team but will be deeply embedded into IGA’s operations and based out of our Santa Monica offices. This is a permanent, full-time position working in a cross-functional team of D2C & digital marketing experts. You’ll split your time across media planning, execution, optimization, and reporting, working collaboratively to refine campaign performance.

We are seeking a highly motivated and organized individual who excels in a fast-paced, dynamic environment. The ideal candidate will have extensive knowledge of all digital advertising channels, including paid search, social, programmatic, display, video, mobile, as well as emerging media and new technology platforms. They’re experienced in building full-funnel campaigns, with a strong focus on performance marketing, and can communicate strategy effectively and simply. This hands-on role requires someone who thrives on managing multiple workstreams and communications simultaneously, paying close attention to detail in campaign management, optimization, and analytics, and is driven by measurable results.

How you’ll CREATE:

• Execute and optimize full funnel, always on paid media campaigns across Meta, Google, TikTok, programmatic, and other performance channels.
• Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns that align with the label’s D2C calendar and business priorities.
• Manage day-to-day campaign operations, including audience targeting, trafficking, pacing, and budget optimization.
• Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement
• Identify target audiences and analyze their characteristics, behaviors, and media habits. Experience with a customer data platform is considered an asset.
• Implement A/B testing for creative, ad copy, audience strategies, and report findings in a clear/concise manner
• Experience building ad reports for various levels of the business, including senior executive stakeholders
• Work collaboratively with a team for more complex and large-scale campaigns when needed
• ​​Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement.

Bring your VIBE:

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
• 1+ year of experience in paid media with an emphasis on social platforms, including full ownership, ranging from strategy to execution
• Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
• Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
• Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Big Query, Datorama, DOMO, etc.
• Strong analytical skills and the ability to leverage data for insights and action
• Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
• Ability to multi-task and work in a fast-paced environment
• Passionate music fan with insight into different music fandoms, how fans engage/interact online, CRM tactics, audience building/lead-gen strategy – all a huge plus.