Affiliates Manager
Influencer & Affiliate Management
- Identify, recruit, and onboard relevant fitness, wellness, and lifestyle influencers and creators who align with Sunny’s brand.
- Build and maintain long-term relationships with influencers and affiliates, ensuring continued engagement and alignment with brand goals.
- Coordinate product seeding and gifting campaigns in collaboration with influencer partners.
- Manage and optimize the affiliate platform (e.g., ShareASale, Impact, Refersion, or other) to track performance and payouts.
- Create competitive commission structures and promotional offers to motivate partner performance.
- Develop custom campaigns and initiatives with top-performing affiliates and influencers.
- Work cross-functionally with content, creative, and e-commerce teams to ensure influencer-generated content supports brand messaging and sales objectives.
- Collaborate with influencers to produce high-quality and engaging UGC (user-generated content) for paid media, email, and web.
- Track and report on influencer and affiliate performance metrics (traffic, conversions, ROI, engagement, etc.).
- Use data to optimize campaigns and improve overall program effectiveness.
- Ensure influencer and affiliate agreements are in place and align with FTC guidelines.
- Monitor content for brand safety and compliance.
- 2–4 years of experience in affiliate marketing, influencer management, or partnerships—preferably in the DTC, fitness, or lifestyle industries.
- Strong knowledge of influencer platforms (Instagram, TikTok, YouTube, etc.) and affiliate marketing networks.
- Excellent negotiation, communication, and relationship-building skills.
- Highly organized, with the ability to manage multiple campaigns and partners simultaneously.
- Data-driven mindset with proficiency in reporting and analytics tools.
- Creative thinker who understands brand positioning and content strategy.
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
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