Senior/Principal Product Marketing Manager - Ecosystem (San Francisco)

Senior/Principal Product Marketing Manager - Ecosystem

Join to apply for the Senior/Principal Product Marketing Manager - Ecosystem role at Canva

Senior/Principal Product Marketing Manager - Ecosystem

Join to apply for the Senior/Principal Product Marketing Manager - Ecosystem role at Canva

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Job Description

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, , hallo, vtejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where And How You Can Work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

As Canva scales, change continues to be part of our DNA and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think thats all part of the fun.

At The Moment, This Role Is Focused On

We are hiring a Senior or Principal PMM to run Ecosystem product marketing. The final level for this role will depend on the successful candidates experience and expertise. You will own the product marketing strategy for apps, integrations, and extensibility at Canva, across three core pillars:

• Strategic Integrations building the right native integrations, such as AI platforms, Ad Tech, and communication tools, launching them effectively, and driving adoption across core workflows.
• Developer and Platform PMM owning positioning, messaging, and enablement for Canvas developer platform, making it easy and compelling for builders to create on Canva.
• SI and Partner Go-to-Market partnering with Strategic Integrations and Partnerships teams to support key system integrators and third-party partners in successfully launching and scaling their solutions.

You will lead strategy and execution across the full product lifecycle. This includes identifying ecosystem opportunities, informing roadmap decisions, launching products, and driving ongoing adoption. You will also define how we measure success, enable stakeholders, and tell the story of how Canvas ecosystem creates value.

This role requires both strategic vision and hands-on GTM execution skills, with a proven track record of building repeatable and scalable growth programs for technical or platform products.

What Youd Be Doing In This Role

• Lead product marketing strategy for Canvas ecosystem, covering integrations, apps, and the developer platform. Your work will drive adoption, partner success, and long-term platform growth.
• Define and evolve a compelling narrative for Canvas extensibility that is rooted in real customer and developer needs, and resonates across partners, developers, and end users.
• Establish and validate clear target audience definitions, including developers, IT professionals, and strategic partners, to guide messaging, enablement, product direction, and GTM planning.
• Design and execute go-to-market strategies for high-impact integrations and platform capabilities in close collaboration with Product, Partnerships, and GTM teams.
• Build feedback loops by gathering insights from users, developers, partners, and internal teams, and use them to inform the roadmap and uncover new opportunities.
• Create differentiated messaging and positioning based on deep understanding of the market and competitive landscape, ensuring consistency across all touchpoints.
• Partner with Canvas marketing teams to integrate ecosystem capabilities into broader campaigns where they enhance the story.
• Enable sales and success teams with high-quality materials, including messaging frameworks, demo narratives, and competitor comparisons.
• Contribute to pricing, packaging, and monetisation strategy by bringing forward market insights and understanding of customer and partner needs.

We are looking for a strategic, senior or principle-level PMM with a strong product mind, platform thinking, and proven experience driving growth with ecosystem audiences, including developers, technical partners, and IT professionals. You must bring a blend of strategy and GTM execution, and be comfortable designing repeatable growth motions rather than one-off campaigns.

You Will Thrive In This Role If You Have

• Deep experience in product marketing for APIs, integrations, platforms, or ecosystems.
• Proven success launching technical products and driving adoption across multiple audiences, including developers, IT professionals, strategic partners, and end users.
• Strong strategic thinking with a clear, opinionated view on extensibility and platform growth.
• Background in SaaS, B2B, or platform companies, ideally in roles spanning both product and GTM.
• Exceptional communication and stakeholder management skills.
• A collaborative, low-ego approach with a bias for action and outcomes.
• Experience supporting partner co-marketing, integrations GTM, or developer enablement programs.
• Comfort working as an autonomous IC, leading laterally through influence.

About The Team

Canvas mission is to empower the world to design, and our ecosystem is how we make that mission exponential. By integrating with the tools people use every day from productivity platforms to publishing channels and enabling third-party developers and partners to build within Canva, we can deliver more value, deepen engagement, and unlock entirely new growth loops.

Weve made incredible progress scaling our app ecosystem and partner integrations. But to truly maximise this opportunity, we need to operate with the same level of insight, strategy, and go-to-market excellence that we bring to our core product.

Thats why were hiring a Principal PMM to run Ecosystem product marketing. This IC role will drive the strategy and execution across our highest-priority apps and integrations making sure we build the right ones, land them powerfully in-market, and unlock growth through strategic partnerships and developer enablement.

This is an outcome-critical, multiplier role: it ensures Canva becomes not just a product, but a platform woven into the workflows of teams, enterprises, and creators around the world.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a Taste Of What's On Offer

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $187,000 USD to $287,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other Stuff To Know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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