Senior Paid Media Buyer

Block LLP is a fast-growing personal injury law firm built on performance, accountability, and disciplined growth. We are committed to helping injured clients secure the compensation they deserve while building a marketing engine designed to scale intelligently and profitably.

We are seeking a Senior Paid Media Buyer to lead and scale our Meta advertising efforts, focused exclusively on personal injury lead generation. This role requires a data-driven operator who thrives in high-accountability environments and understands how to balance aggressive growth with strict efficiency targets.

The ideal candidate brings deep expertise in full-funnel performance marketing, structured testing methodologies, and scaling budgets while protecting cost per qualified lead and signed case metrics.

Requirements

Key Responsibilities

• Own and scale the Block LLP's Meta ad account for personal injury lead generation
• Manage budgets responsibly while protecting cost per qualified lead (CPL) and cost per signed case (CPA) targets
• Structure, launch, and optimize full-funnel campaigns across acquisition and retargeting
• Develop and execute a disciplined testing roadmap across creative, audiences, offers, and campaign structure
• Monitor performance daily, diagnose volatility, and implement data-driven optimizations
• Ensure tracking integrity across Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution systems
• Analyze funnel and intake data to improve lead quality and signed case rates
• Collaborate with Creative and Marketing Leadership to drive scalable, profitable growth

Qualifications

• 4+ years of hands-on Meta buying experience (lead generation required; legal industry experience highly preferred)
• Proven experience scaling budgets while maintaining CPL and CPA efficiency
• Strong understanding of full-funnel lead generation strategy (cold acquisition, retargeting, and nurture)
• Experience building structured testing frameworks and translating insights into scalable growth
• High comfort level working daily in dashboards, spreadsheets, and performance reports
• Experience optimizing for qualified leads and downstream conversion metrics
• Familiarity with Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution models

Benefits

Compensation & Benefits

• Competitive base salary of $90,000–$130,000 annually , based on experience and performance
• Robust PTO program , including time-off accrual and firm-recognized holidays
• 401(k) retirement savings program
• Performance-based bonuses tied to measurable impact and results
• Clear growth and advancement opportunities within a scaling organization

Culture & Perks

• Supportive, team-oriented environment built on accountability and collaboration
• Regular firm-wide events, team outings, and company celebrations
• Fully stocked kitchen with snacks, beverages, and coffee
• Growth-focused culture with meaningful advancement pathways
• Leadership team that values ownership, performance, teamwork, and excellence