Old Navy Manager, Brand Marketing, Denim

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

As the Marketing Manager - Denim, you'll act as the category's brand champion - driving 360° storytelling that celebrates fit, style, and innovation while deepening emotional connection with our customers.

You'll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and seasonal strategies into impactful campaigns that drive both brand love and business results.

This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of fashion marketing and the modern retail landscape.

What You'll Do

Category Strategy & Positioning

• Own the development of Old Navy's denim marketing strategy across Women's, Men's, and Kids' businesses.
• Partner with Merchandising and Design to understand product vision, trends, and key differentiators.
• Translate category insights into clear positioning, seasonal storytelling, and customer-facing narratives.
• Develop annual and seasonal denim marketing plans that balance brand-building and commercial priorities.
  

Campaign Development & Go-to-Market Execution

• Lead the creation of integrated 360° denim campaigns that come to life across brand, digital, retail, and social channels.
• Partner closely with Creative, Media, and Omni Experience teams to ensure cohesive storytelling across touchpoints.
• Manage timelines, briefs, and deliverables to bring campaigns to market on time and on brand.
• Oversee amplification strategies across social, PR, influencer, and content teams to drive buzz and cultural relevance.
  

Cross-Functional Leadership

• Serve as the category marketing lead across merchandising, styling, e-commerce, and retail teams.
• Champion the denim story across all functions, ensuring alignment between product priorities and marketing execution.
• Collaborate with store marketing and visual merchandising teams to ensure in-store storytelling complements brand campaigns.
  

Cultural Relevance & Trend Integration

• Identify opportunities for denim storytelling within cultural moments, fashion trends, and social conversations.
• Partner with creative and social teams to ensure Old Navy denim stays top-of-mind and trend-forward year-round.
  

Measurement & Optimization

• Partner with Analytics and Growth Marketing to measure campaign performance and category health.
• Apply insights to optimize creative, messaging, and investment strategies across seasons.
  

Leadership & Mentorship

• Manage and mentor a Marketing Associate or agency partners, fostering collaboration and growth.
• Contribute to a positive, creative, and high-performing team culture.

Who You Are

• 6-8 years of experience in brand or category marketing, ideally in fashion, retail, or consumer lifestyle brands.
• Strong experience developing and executing integrated marketing campaigns across digital, retail, and media channels.
• Deep understanding of the fashion industry and an authentic passion for denim as a style and lifestyle statement.
• Excellent strategic and creative thinking skills with an eye for storytelling and design.
• Highly organized, detail-oriented, and able to manage multiple initiatives in a fast-paced environment.
• Strong collaborator who builds trusted relationships across functions and levels.
• Analytical mindset - comfortable using data and insights to inform marketing strategies.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $119,400 - $155,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.