Principal Product Manager

Introduction to Demandbase:

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We’re hiring a Principal Product Manager to lead our Personalization product line. This is not a generic web personalization role. You’ll define how B2B marketers turn intent signals, ad engagement, and buyer behavior into personalized experiences that directly drive pipeline.

Our vision is simple. When a CMO launches a campaign, the platform should instantly personalize ads, landing pages, and SDR outreach. Everything should adapt based on journey stage, account fit, and data from every channel. Your job is to make that vision real. You’ll be the driving force behind agentic AI that acts, not just assists. You’ll build a product that owns a revenue number, not just vanity metrics.

You’ll report to the VP of Product and work closely with Engineering, Data Science, Design, Marketing, and Customer teams. This is a high-impact role for someone fluent in personalization, comfortable with AI, and focused on making marketers’ jobs easier.

The base compensation range for this position, not including the company bonus, is: $178,000-$306,000.

What You’ll Be Doing:

• Own End to End Personalization Strategy Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem.


• Build AI Powered Personalization Agents Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules.
  Connect Personalization to Pipeline Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue.


• Simplify the Marketer Experience Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort.

What We’re Looking For:

• Track Record of Fast Iteration and Strategic Scaling You move quickly and ship frequently. You know when to test and when to invest.


• Personalization and Martech Expertise You know the landscape. You have built on, used, or competed in the Personalization space.


• Experience with Agentic or Generative AI Products You have built or worked with smart assistants, co-pilots, or autonomous workflows. Not just wrappers or chatbots, but real AI systems that act.


• Strong UX and Product Design Instincts You value clarity. You have worked with design to create clean, usable, effective product experiences for non-technical users.


• B2B Revenue Fluency You understand ABM, pipeline stages, sales orchestration, and how to tie marketing actions to revenue. You can speak to CMOs, demand gen leaders, and RevOps.

Why Join Us? Demandbase is the leader in account-based go-to-market. Our platform brings together advertising, web, CRM, and AI to help B2B companies drive pipeline and grow faster. We are building the future of B2B marketing, and this role will shape one of its most important product lines.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our explains how we collect and use personal information.