Senior Manager, Brand & Social Media Marketing

The Role

Kobalt is looking for a Senior Manager of Brand & Digital Marketing who will be the primary execution engine for two equally critical mandates: execute digital marketing campaigns to drive streaming growth and cultural relevance for a diverse, world-class catalog, and serve as the creative steward of the Kobalt brand across every outward-facing touchpoint.

The right person will bring proven digital marketing expertise, strong creative instincts and the resourcefulness to produce high-impact work through platform fluency and cultural timing.

Digital Marketing - Paid & Organic

• Design and execute targeted campaigns across DSPs and socials to drive streams, playlist adds and audience growth for prioritized catalog titles.
• Live inside internet culture as a professional discipline; awareness of culture moments and how to insert a song authentically into that conversation.
• Monitor sync placements, TV and film premieres, brand partnerships, client anniversaries for possible amplification on Kobalt’s owned properties, as well as editorial windows that represent marketing opportunities.
• Monitor and optimize campaign performance in real-time across select channels; maintain reporting dashboards that give clear visibility into performance and ROI.
• Stay ahead of platform changes, emerging formats and new digital tools.
• Monitor DMs and comments on Kobalt’s owned properties and engage with client posts; respond in brand voice where appropriate.
• Manage relationships with external agencies or contractors.

Brand Management

• Own the Kobalt brand across all outward-facing touchpoints (from a print ad and a caption, to the production of high-stakes brand materials for Board meetings, All-Hands, and cross-functional team pitches) and partnering with our Internal Communications team for internal updates.
• Own the visual identity of the company by managing our central assets library - presentation templates, email signatures, logos and internal brand guidelines.
• Manage the Kobalt website, i.e. keeping video assets, photos, press releases, and bios current and partnering with KTech team on site updates.
• Keep a running tally of all Kobalt wins and accolades and work with the Creative team to ensure our success is documented and celebrated.

Content Production and Asset Management

• Create and edit content highlighting client releases, wins, and spotlights for Kobalt’s owned properties
• Strategize, manage and oversee the content pipeline and publishing calendar for graphics, carousels, and posts across Kobalt’s social platforms.
• Maintain a high creative bar across everything produced; every asset should reflect the quality and authority of the Kobalt brand.
• Join weekly syncs with the Creative team to determine social priorities and ensure we are amplifying the right releases at the right time.

DSP & Platform Partnerships

• Act as a point of contact for platform partners at Spotify, YouTube, TikTok, Meta, and Apple, including monthly meetings to identify and pitch Kobalt priorities for platform programs and activations.
• Liaise with artist teams to gather assets and align on timelines for DSP activations.

Who You Are

• Entrepreneurial: You thrive as a solo contributor. You don't need a large team to get things done; you are happy to handle everything from high-level strategy to the final export of a video.
• Eye for Design: You have an impeccable aesthetic—spatial awareness, typography, and "clean" design are second nature to you.
• Industry Instincts: Even if your background isn’t strictly in music, you understand how DSPs work and how songs find audiences. You understand the nuances of the publishing or creator world. You know how to track industry moments and client achievements to keep our brand relevant.
• Content-First: You don’t need a press cycle or a talent narrative to find a path forward; you understand the story in the cultural moment or the song itself.
• Comfortable with data: You can read a Chartmetric dashboard or Luminate report and spot an opportunity and build a case for it.
• Technical Multi-Hyphenate: Proficiency in Adobe Photoshop, Premiere, and InDesign is a must.

Requirements

• 6–8+ years of experience in digital marketing, brand management, and creative production; music industry experience a plus
• Proven track record of managing platform partnerships
• Experience in video production for both external (Reels/TikTok) and internal (Board/All-Hands) environments.
• Strong copywriting skills and the ability to facilitate interviews with artists and executives.
• Bonus: Fluency in Spanish to support our growing LatAm roster.

Interview Process

• Introductory call with a member of our Recruitment Team
• Interviews with hiring manager and key stakeholders
• Final stage interview

We aim to complete the process within three working weeks. If there are delays, our Recruitment Team will keep you updated.

Why Choose Us

At Kobalt, we’ve championed creators since 2000. Our technology and music services are built to make the industry more transparent, fair, and rewarding for artists, songwriters, and rights holders. We’re proud to work with some of the world’s most influential talents including Phoebe Bridgers, Sam Fender, Paul McCartney, Foo Fighters, Karol G, Young Thug, Kali Uchis, FINNEAS, and Andrew Watt as well as acclaimed writers like Simon Aldred (Rag’n’Bone Man, Liam Gallagher, Celeste) and Clarence Coffee Jr. (Dua Lipa, Lizzo, The Snuts).

We’re a company that thrives on creativity, collaboration, and progress. Our values: Music First, Transparent, Tech Powered, and Transformative. Shape how we work, build, and grow together. We are a community of people who care deeply about making a meaningful impact in music and technology.

Kobalt is an equal opportunity employer. We believe in equitable access to opportunities and are committed to building a diverse, inclusive, and supportive workplace. We welcome applications from people of all backgrounds and identities. If you need any adjustments during the hiring process, please let us know we’re happy to help.

If this sounds like you, then please share your story by filling out the application below. To get you in the right mood, have a listen here to songs by our talented creators, especially curated to get you in the right mood when looking for the next challenge!

Applicants must be eligible to work in the United States. A full background check on acceptance of offer. Kobalt is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, age, religion, disability, sexual orientation, or any other status or characteristic protected by law.

LA Pay Transparency Law: The range provided is for Los Angeles-based hires only and will be commensurate with candidate experience. Pay ranges for candidates in other locations other than Los Angeles may differ based on the cost of labor in that location. Pay range: $90,000 - $110,000