Livestream Producer (Whatnot, eBay Live, TikTok Shop)

Livestream Producer (Whatnot, eBay Live, TikTok Shop)

Full-Time | Hybrid – Los Angeles
Salary Range: $95,000–$115,000, depending on experience
Reports to: Director of Social Commerce
Travel: ~15% as needed

About the Role

We’re looking for a highly organized, creative Livestream Producer to lead the day-to-day execution and optimization of our live shopping shows across Whatnot, eBay Live, and future TikTok Shop programming. This role is hands-on, fast-paced, and central to delivering engaging, conversion-driven live experiences that bring brand-partnered, in-season inventory to life.

Our company partners directly with brands to reintroduce returned, overstock, and deadstock items back into the market. Every piece is cleaned, QA’d, and ready-to-wear, giving customers access to high-quality fashion and home goods at exceptional value. Your work will help connect storytelling, community, and commerce in real time.

What You’ll Do

Livestream Production & Execution

• Plan and produce live shopping shows from pre-show prep through post-show wrap, including run-of-show, product sequencing, pacing, flash sales, and engagement moments.
• Lead pre-show alignment with hosts on inventory details, key talking points, and platform tools.
• Direct hosts on-camera during live shows to ensure clear storytelling, strong product demos, and consistent pacing.
• Troubleshoot live issues in real time, including inventory mismatches, duplicate listings, platform glitches, or flow disruptions, while maintaining a positive viewer experience.

Team Coordination & Show Leadership

• Lead and coordinate livestream hosts and moderators during live shows, providing real-time direction and support.
• Coach hosts and moderators on best practices to improve engagement, flow, and consistency.
• Partner with the Director of Social Commerce on hiring support, scheduling, and performance feedback for live talent.

Performance Optimization & Growth Support

• Support the growth of GMV, units sold, and ASP by optimizing show structure, pacing, inventory flow, and on-air storytelling.
• Share insights and recommendations to improve show structure, pacing, inventory flow, and on-air storytelling.
• Support initiatives to scale livestream programming, increase show volume, and improve overall performance in partnership with leadership and cross-functional teams.

Cross-Functional Collaboration

• Work closely with Marketplace, Product Ops, Social, and Marketing teams to resolve pre-show and in-show issues.
• Collaborate with Social Media and Marketing partners on supporting content such as promos, highlights, and post-show recaps.
• Ensure livestreams follow established brand, creative, and production standards across platforms.

What We’re Looking For

• 3–5 years of experience producing livestreams, digital content, or live commerce experiences for e-commerce or retail brands.
• Strong working knowledge of Whatnot, eBay Live, TikTok Shop, or similar livestream platforms.
• Experience directing on-camera talent and coordinating moderators or support teams during live shows.
• Comfortable troubleshooting live inventory, technical, and flow issues in fast-paced environments.
• Strong storytelling and communication skills, with an eye for conversion-driven content.
• Highly organized, calm under pressure, and solution-oriented.
• Analytical mindset with the ability to interpret performance data and apply learnings.
• Passion for fashion, branding, and the future of live shopping.

Why You’ll Love This Role

• Play a key role in shaping and scaling a growing live commerce program
• Work closely with brand partners and in-season inventory
• Own the execution of high-impact live shopping moments
• Collaborate with a creative, fast-moving team in Los Angeles