Principal Product Marketing Manager (San Francisco)

Want to help us help others? Were hiring!

GoFundMe is the worlds most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causesfor themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing product initiatives across our platform. This individual will be strategic, proactive, and independently driven. They will be instrumental in shaping compelling product narratives, crafting rigorous GTM strategies, and mobilizing cross-functional teams to drive measurable outcomes across the product lifecycle.

In this role, you wont just support product launches, youll own them. Youll be expected to operate with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact both team and company-wide goals.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

The Job

• Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth.
• Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights.
• Establish, track, and communicate performance metrics that clearly demonstrate product marketings impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use.
• Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends.
• Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance.
• Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action.
• Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach.

You

• 812+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives.
• A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns.
• Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none.
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages.
• A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research.
• Excellent project management, communication, and stakeholder engagement skills.
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration.

Why youll love it here

• Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $183,000 - $275,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected] .

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here . By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

Were proud to partner with GoFundMe.org , an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.orgs activities and impact in their FY 24 annual report .

Our annual Year in Help report reflects our communitys impact in advancing our mission of helping people help each other.

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