Principal Product Manager, Growth

About GoodLeap:

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.

GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.

We’re looking for a Principal Product Manager who can architect the growth engine for our consumer products and then roll up their sleeves to make it real. In this role, you won’t just shape how users convert, activate, form habits, and return; you’ll build the underlying systems and run the experiments that drive those outcomes week after week.

You’ll bring clarity to ambiguous problems, align cross-functional teams around the levers that matter, and personally deliver the tests, features, and optimizations that move the metrics that matter. This role demands someone who can think in systems, operate at strategic altitude, and execute with the urgency and precision of a hands-on builder.

Essential Job Duties and Responsibilities

• Define the lifecycle and conversion product strategy across consumer surfaces and directly execute improvements to sign-up, first-use flows, and intent pathways.
• Architect the activation model (states, signals, behaviors) and translate it into shipped onboarding, guidance, and personalization features.
• Design and evolve engagement loops that drive early habit formation and long-term retention, tuning both product surfaces and lifecycle channels.
• Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers that restore momentum.
• Lead the experimentation tooling and plans, crafting hypotheses, defining instrumentation, running high-velocity tests, and driving systematic rollout of successful patterns.
• Conduct deep funnel analysis, synthesize insight, and identify leverage points that inform both roadmap priorities and continuous optimization work.
• Partner closely with engineering, design, analytics, and marketing growth to align on KPIs, coordinate execution, and ensure cohesive lifecycle experiences across channels.
• Communicate strategy, insights, tradeoffs, and outcomes with clarity, precision, and high signal to stakeholders and senior leadership.

Required Skills, Knowledge, and Abilities

• 8–12+ years of product management experience with deep expertise in growth, activation, lifecycle, or conversion optimization.
• A track record of driving measurable outcomes, pairing strong product intuition with hands-on experimentation and analysis.
• Fluency in growth frameworks, funnel instrumentation, segmentation, and behavioral analytics.
• Ability to simplify complex systems, bring clarity to ambiguity, and influence partners across product, engineering, data, design, and marketing.
• High-signal communication: concise, structured, and calibrated for leadership.
• Experience in consumer applications, fintech, home management, marketplaces, or trust-centric consumer products.
• Familiarity with personalization systems, recommendation engines, or predictive models.
• Comfort running self-serve analyses (SQL or similar).

$215,000 - $250,000 a year

In addition to the above salary, this role may be eligible for a bonus and equity.

Additional Information Regarding Job Duties and Job Descriptions:

Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.